Hotel Property Management Systems (PMS) have long interfaced to external systems. Such integration has allowed hoteliers to streamline operations across their properties by assembling individual vendors to best serve specific […]

Great service at hotels used to be based on high touch, highly personalized contact with guests – anticipating their needs and over delivering at every touchpoint. It still is. But […]

Hotel cancellation terms are one of the major deciding factors for a guest making a booking. With OTAs promoting free cancellation as one of their major selling points consumers have […]

RFP season may have passed, but it won’t be too long before it descends on us again and perhaps now is the time to evaluate just how we contract – […]

What is deliverability? It’s a way to measure the success of a message arriving in the recipient’s inbox as intended. Multiple aspects affect deliverability, such as campaign content, quality of […]

Facebook plays a critical marketing role for most lodging operations (particularly independent ones), and they’ve recently announced some pretty significant changes that you should be ready for. In an attempt […]

The experience of staying in an Airbnb listing is simultaneously an argument for and against the platform. On the one hand, every space is unique and quirky; on the other […]

There are endless statistics that hammer home the importance of online reviews. Today, 85% of people are said to trust online reviews more than they do personal recommendations, while customers […]

Over the course of the CRM: A Hotelier’s Guide blog series we’ve looked at what customer relationship management is, why it’s important, what it’s involved for hotels and its potential […]

You would think guest engagement is simple. They already like your brand enough to book a room. Now you just need to send them the right messages at the right […]