Segmentation. Targeting. Relevancy. These are not new concepts. Time and time again these words are thrown around and yet most of the time when it comes down to it, they […]

Let’s face it. We all understand the need for our next vacation, and some of us may even be counting down the days. But as hotel marketers, how do we […]

Let’s face it… growing your social media following has drastically changed. All of the social channels have made it a lot more difficult to achieve this task, pretty much to […]

  The famous mathematical psychologist Amos Tversky once said, “My colleagues, they study artificial intelligence; me, I study natural stupidity. ”  The “stupidity” Tversky refers to is our inability to recognize […]

Airlines, particularly, those in the West should start looking east, specifically, to China to understand where mobile, ecommerce and payments are headed. That was the message from Hugh Aiken, senior […]

Almost every consultant or in-house SEO will be asked at some point to investigate an organic traffic drop. I’ve investigated quite a few, so I thought I’d share some steps […]

Social media has become an unparalleled marketing force—and is showing no signs of slowing down. It’s doubtful any business owner in this day and age needs to be convinced of […]

Flagged hotels enjoy an established presence in the global marketplace and the trust that goes along with that. But… despite the common misconception that the brand is entirely responsible for […]

Rewards programs are often hailed as a major way to increase direct bookings but, is a B&B loyalty program going to be the best option for your business? NB: This […]

Despite that there is more information for guests to view online than ever before in the history of the lodging industry, the phones continue to ring in reservations offices and […]