LateRooms‘s marketing strategy now includes social media and big data as well as the more traditional channels. Five years ago Rich Kemp joined LateRooms to help formulate its social media […]

How can colour be used to power up your hotel website for maximum conversions and bookings? Color influences our perception. It can change the way we think and feel about […]

In an increasingly connected and demanding world, established brands cannot afford to stand still. EyeforTravel’s Pamela Whitby hears how car rental firm Hertz is staying on track. If you are […]

Amadeus is one of the many international firms building up its presence in China in response to the gradual liberalization of travel technology and distribution. Businesses of Amadeus’ stature are […]

In the never ending battle between hotels and online travel agents, the first quarter of 2015 saw OTA gaining valuable ground. Already, the distribution channel which includes players like Expedia, […]

The Hotels.com™ Hotel Price Index™ (HPI®) is a regular report on hotel prices in major destinations across the world. The HPI is based on bookings made on Hotels.com sites and prices shown […]

There has been a lot of talk in the press and discussion forums about the “fall” of rate parity in Europe and its implications. Most of the new rules and […]

Data mining and analytics – techniques for exploration and analysis of large quantities of data in order to discover meaningful patterns, trends and rules – helps hotels sift through massive […]

Hotel room prices in host cities for the Rugby World Cup have increased on every match night in every city, at an average of £261 for a hotel stay, according […]

With the favorable supply and demand dynamics in the hotel industry, US performance records are being broken month after month, according to data from STR. It’s almost like the steroid […]