Marriott’s Direct Booking Campaign ‘Common Practice’
Marriott International is calling its new direct booking campaign just another “common practice” aimed at creating awareness of its website for travelers who choose to make their own hotel reservations. […]
As Airbnb grows, hotel prices to drop
Hotels are already feeling the effects of Airbnb’s approach to room rentals, but continued growth could force the hotels to lower room prices. By the end of 2016, Merrill Lynch […]
Travel agents demand Marriott axe campaign
Marriott has angered a major travel agency group with its latest advertising campaign to encourage travellers to bypass intermediaries. The campaign was launched earlier this week under the title #ItPaysToBookDirect […]
France’s end to rate parity creates grey areas
A new law creates carte blanche on room prices but a big legal “grey area” and mounting conflicts between hotels and OTAs. Some have declared it the equivalent of the […]
Marriott increases revenue 86% via email
SUMMARY: “It felt like we had the opportunity to really do something that was much more really member-centric and really use all the data that we’ve got on our members […]
Overseas interest in UK hotels on the up
Figures from Expedia show an increase in the number of overseas visitors searching for hotel stays in the UK. The shopping data from May 2015 shows browsing figures from USA […]
RevPAR rises marginally for UK hotels
Revenue per available room (RevPAR) has increased marginally for hotels across the UK in the second quarter of 2015, but has slowdown when compared with last year. This is according […]
Rate parity legal landscape
Over the last decade, online travel agencies, such as Expedia, Travelocity and Booking.com, have gained enormous market power. The OTAs have advertising budgets that dwarf those of most hotels, and […]
Aberdeen hotel market robust despite dip
The center of the United Kingdom’s energy industry, Aberdeen, on the North Sea on the eastern coast of Scotland, has seen a dip in industry performance in the first half […]
TravelClick Data Shows Transient ADR Growth
Consumers used both “new school” and “old school” approaches to booking hotel rooms for business and leisure travel in Q2 2015. According to data from the TravelClick North American Distribution […]