Lybra Tech: 2026 Crystal Ball Predictions for Hotels
Dec 22 2025
The overarching theme for 2026 is execution. Efficiency and process optimisation will separate resilient hotels from those that struggle
Expert Insights
Blastness: 2026 Crystal Ball Predictions for Hotels
Dec 22 2025
The next phase of competitive advantage for hotels will be defined by profitability, channel intelligence, and a guided approach to direct bookings
Zucchetti: 2026 Crystal Ball Predictions for Hotels
Dec 19 2025
Silos in Hotel will be broken by technology. The question is does this happen in a strategic way or in an uncontrolled manner that fuels conflict
TCRM: 2026 Crystal Ball Predictions for Hotels
Dec 19 2025
Hotels that invest early in AI adoption, proactively monitor demand drivers, and rethink labour strategies will be best positioned
Userguest: 2026 Crystal Ball Predictions for Hotels
Dec 19 2025
For hotels, the real issue is not who builds the smartest model. It is who controls demand at the moment of booking
Apaleo: 2026 Crystal Ball Predictions for Hotels
Dec 19 2025
Hotels that can connect directly into this agentic ecosystem will gain a critical advantage and reduce reliance on OTAs or static booking engines
Flyr Hospitality: 2026 Crystal Ball Predictions for Hotels
Dec 18 2025
Hotels that succeed in 2026 will be those that embrace AI as a productivity tool, refocus revenue management on profit and redesign roles and career paths
Mirai: 2026 Crystal Ball Predictions for Hotels
Dec 18 2025
For hotels, the issue is strategic uncertainty. In Google’s world you broadly know the rules. In the AI world, organic visibility is still opaque
Topline Revenue: 2026 Crystal Ball Predictions for Hotels
Dec 18 2025
The common thread across these predictions is structural change. Technology, economics, and distribution power are reshaping the industry
Subscribe to our weekly newsletter and say up to date
Jobs
Area Director Revenue Strategy – Remington Hospitality
15 April 2025
The Area Director of Revenue Strategy role is to identify and maximize all potential revenue opportunities for assigned hotels. This…
FLEX Director – Marketing Intelligence – Marriott – Bethesda, MD
25 January 2025
LocationMarriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States, 20814 …
Director of Sales, UK – Melia White House Hotel – Fitzrovia, United Kingdom
25 January 2025
DIRECTOR OF SALES, UKExcellent Benefits | Competitive Salary | Career Development OpportunitiesAre …
Front Office Manager – Marriott Hotels & Resorts – Leicester, United Kingdom
24 January 2025
DescriptionJOB SUMMARYResponsible for all front office functions and staff. Areas of responsibility …
Director of Sales – InterContinental Hotel London The O2 – London, United Kingdom
23 January 2025
About us…Nestled on Greenwich Peninsula, attached to the O2, Intercontinental London O2 embraces …
National Sales Manager – Hyatt Regency London – The Churchill – West London, United Kingdom
23 January 2025
National Sales Manager (London or the Home Counties)OverviewThis exciting role offers the opportunity …
Pods and Vids
Expert Updates
Hotel Success Stories: Expert Partners October 2025
Nov 4 2025
Here is the round up of Hotel Success Stories from our Expert Partners during October outlining increased bookings and revenue
Hotel Technology Updates: Expert Partners October 2025
Nov 4 2025
Here is the round up of product launches and strategic partnerships during the month of October for our Hotel Technology Expert Partners
Hotel Success Stories: Expert Partners September 2025
Sep 30 2025
Here is the round up of Hotel Success Stories from our Expert Partners during September outlining increased bookings and revenue
Latest News
How Hotels Can Market to Solo Travelers in 2026
Dec 12 2025
Solo travel is no longer an outlier trend, it’s gone mainstream. In 2026, more people are choosing to travel alone than ever before, driven by a desire for self-discovery, flexibility, […]
How to Use Market Trends for Hotel Sales Lead Generation
Dec 12 2025
Looking to fill some need periods in next few weeks or months? Market trends can identify the types of groups most likely to fit your space in need periods
How AI Agents Are Rewriting Hotel Distribution
Dec 12 2025
Hotel search and booking are merging into a single AI-driven process, pulling control further upstream and compressing the booking funnel
US Hotels Face Profit Pressure as Labor Costs Outpace Recovery
Dec 12 2025
Revenue growth is slowing, occupancy slipping and profit margins tightening – especially for unionized hotels where labor rigidity is weighing heavily
Basics First: Automation Delivers Today, AI Enhances Tomorrow
Dec 10 2025
When hotel teams misunderstand the differences between automation and AI, they expect AI to perform the tasks of automation, and vice versa
How Luxury Resorts Win Direct Bookings in an AI Driven World
Dec 10 2025
Luxury does not mean what it meant a decade ago. They expect something subtler: relevance, recognition, responsiveness, not just more expensive
Events
Hotel (Tech) Anatomy 101: Is Your Property “Healthy” Enough?
Oct,11,2022
Hotel (Tech) Anatomy 101 Is Your Property “Healthy” Enough to Reach Peak Performance? This is a six-part tech stack...Hotels 2022: Moving from Surviving to Thriving
Oct,25,2021
This event – organized by Lybra & Revenue Hub – will teach hoteliers how to differentiate themselves by using...Leadership from Chaos
Oct,12,2021
Not only will Leadership from Chaos be a great event but we have also secured a 25% discount for anyone looking to attend...Mirai: Online Digital Marketing Event For Hoteliers
Oct,06,2021
A free 100% online event where the most important voices of the sector such as Google, Facebook, Trivago, TripAdvisor, Koddi,...REV_OLUTION: A hospitality hybrid event
Sep,29,2021
Over the last 18 months the hospitality industry has evolved globally and learnt to embrace changes. These included...Revenue Management Strategy and RMS – CEO/Leadership Day
Jul,29,2021
I know that developing revenue management strategy and choosing the right RMS (wait, what’s data science?!) for your...About Revenue Hub
Pulling together industry leaders, suppliers and consultants we aim to bring you thought leading commentary, articles and views
Find Out More