website
How Do Guests Engage With Your Hotel Website? 8 Questions to Ask
Does the way guests find your hotel website matter? We’ve put together 8 questions to tell you where your guests come from, and how they behave once they’re on your […]
The Search Ranking Factor That Your Hotel’s Website is Probably Missing
So you want your hotel’s website to rank high in search engines. You have SEO the basics down. Your page titles are on point. Your content is good and provides […]
How To Build Well Optimized Landing Pages to Increase Conversion Rates
Imagine that you’ve become aware of a sale on batteries at a new superstore in town. You arrive in this superstore to purchase those batteries, but there’s no sign; nothing […]
Is your online presence attracting or turning away guests?
This is a Q&A with Petr Palas, CEO of Kentico What are the most common mistakes hoteliers make when it comes to developing their website? Given the competitive market […]
Website Marketing : 3 Common Heuristics to Improve Performance
What comes to mind when a hotelier decides to improve their brand’s digital reach and effectiveness to bring in new customers? The image in your head might involve new and […]
Landing Pages: The Secret to Turn Paid Traffic into Hotel Bookings
Landing pages are an important part of the booking funnel. They help you convert your paid traffic, carefully targeted and acquired by your marketing efforts, into profitable direct bookings. You […]
Reduce Your Reliance On OTAs By Understanding Customer Expectations
In the 20-some years since Microsoft launched Expedia, we have seen a lot of changes in the online travel agent space. There have been so many startups, each offering some […]
5 Design Tactics Helping Hoteliers Drive Direct Bookings
What’s the most important function of your hotel’s website design? It’s not the aesthetics. It’s not even, ultimately, what guests can learn about you from it. In the end, your […]
Understanding the difference between mobile-first, adaptive and responsive design
We often hear people talk about terms, such as mobile-first and responsive—only to scratch our head as to what they really mean. Want to make sure you follow trends without […]
6 ways to improve your hotel website design
The optimisation of your hotel website load time is the first vital step in your mission to secure direct bookings. NB: This is an article from SiteMinder Visitors to your […]
