website

The key to driving direct business lies within technology. Hotel websites need more and better qualified website traffic—and to get that traffic, they need more searchers landing on their pages. […]

In the fight to convert leads into bookings before the user loses interest and books elsewhere, site speed is what counts. Adding weight to the argument for mobile first design […]

Roughly two thirds of all hotels in the United States are chain affiliated. Being part of a chain offers many advantages to hotel owners; name recognition, access to established loyalty […]

Currently, there are several indicators showing that there is significant indecision among customers when choosing accommodation. NB: This is an article by GuestCentric This stems from the huge diversity of highly […]

  With mobile traffic outstripping desktop and mobile bookings on the rise, a mobile website is now a must for hotels. However, all mobile websites were not created equal. There […]

International travel is now fully-fledged. Anyone can travel anywhere, anytime they like. Between 2011 and 2020, international travellers to the United States are expected to grow from 62.8 million to […]

Negative SEO is a term usually used to describe an attack on your website by a competitor to lower your SEO. This can take the shape of spammy links being […]

Right now airlines are introducing fees for bookings via the GDS but imagine a scenario five years down the road where an airline charges a fee for booking via the […]

Gone are the days when a guest’s hotel experience began with the doorman welcoming them into the lobby. With the average guest spending time on at least 38 sites prior […]

Hotels can invest hundreds, if not thousands, of dollars each month driving traffic to their website. But if your website isn’t optimized to drive direct bookings, then all that time […]