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Traffic to hotel websites is declining: How should they respond?

There is little doubt that residential rental sites such as Airbnb, VRBO and HomeAway are disrupting the multi-billion dollar hotel business. There is still significant debate about the long-term impact […]

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A writer’s guide to effective website copy for hotels

We’ve recently been covering how, as hotels, you can get your guests to do your marketing for you, but if your website (or ‘shop window’) is not up to scratch, […]

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Hoteliers: 3 Phases of the Evolving Travel Shopping Journey

In a webinar we hosted earlier this year, we asked hoteliers what direct booking challenges they were currently facing. The results were nearly evenly split: 30% told us they were […]

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The First 5 Seconds: Is Your Hotel Website Ready?

NB: This is an article from Tambourine We live in a world of instant gratification and non-stop distractions. So, all hotel marketers can surely agree that holding a guest’s attention in […]

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7 Hotels Using Best Practice Tips to Drive Direct Bookings

Hospitality professionals are presented with numerous challenges associated with running a hotel or B&B. As an hotelier, it can seem like there aren’t enough hours in the day. According to […]

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