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It used to be relatively straightforward to predict annual online spending habits in the travel industry. January and July would form two travel “peaks”, with spending rising as holidaymakers book […]

High quality hotel visuals increase bookings! That should be enough of an incentive for hotel marketers to create and distribute great visuals, but if you’re the type of person who […]

Your hotel website should be your most profitable booking channel. If it’s not, then you may be focused on the wrong things. In our final webinar for 2016, we looked […]

Did you know that Google changes its search algorithm up to 600 times per year? Stats like this make it tough for any hotel business to keep up. Nobody ever […]

More and more travelers prefer to make their hotel (or flight, or car) reservations directly on the brand’s website—direct bookings outnumber aggregator bookings three-to-one. Although the big online aggregators still […]

What are the most important factors for creating content that sells hotel rooms? What does “content” – that buzzword of all buzzwords – mean when it comes to hotels? There […]

October is always full of fright, and you might be incorporating ghosts, ghouls and goblins into your hotel decor this month. And while you can certainly spook things up at […]

In the modern travel market, online travel agents have successfully retained the lion’s share of online travel bookings made by users – according to a 2016 Phocuswright study, 66% of […]

You never get a second chance to make a first impression. That’s why your website is undoubtedly one of the most important assets your organization can have. For any given property, […]

The quest to create epic content is real, my friends, and it is reaching mythic levels. Everyday, SEOs write, speak, and share content about the correlation between dynamite landing pages […]