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Most of us have experimented with using voice searches on our smartphones, with mixed results. You’ve probably also seen voice assistant devices, like the Amazon Echo and Google Home, advertised […]

The internet has leveled the playing field in the hospitality industry. It’s no longer big guys vs. big guys and little guys vs. little guys – instead, everyone is competing […]

You are glowing; ecstatic; enamored. Why? You just dropped several grand on an immaculate new hotel website and cannot wait to hit the ground running. This new website is going […]

Search Engine Optimization (SEO), at its core, is anything you do to your website to make it as easy to find organically online. It’s a little bit art, a little […]

If you are a branded hotel, your listing on Brand.com is important for gaining online exposure. However, your brand has a responsibility to represent all of its properties fairly. For […]

  “I am often asked by hoteliers what is the return on investment, or ROI, when implementing a live chat service on their website,” stated DJ Vallauri, Lodging Interactive’s Founder […]

Contrary to what you might have heard, people still read. We read quiet a lot actually, but much of our reading has moved over to a screen instead of paper. […]

Content marketing for hotels is one of the most powerful ways to find and attract loyal customers. The term content marketing was coined to describe particular strategies companies were using […]

It’s budget season for hotel teams. Many will spend the waning weeks of 2017 crafting budgets and tweaking business plans for 2018. A major goal of many owners and management […]

As we discussed in our most recent article, “Millennials + Mobile: A Match Made in (Hotelier) Heaven,” mobile is the best booking, marketing, and engagement channel available, to reach the […]