website
The Hidden Chasm: Why Your Bookings Keep Falling into the Abyss
The guest’s road from your hotel marketing campaigns, to your website and finally to online booking is a delicate, razors’ edge journey filled with several opportunities for the customer to […]
Why Site Weight Matters for Your Hotel Website
What affects how quickly your website loads? Why does it matter? There are many different factors which have an effect on how quickly your hotel website loads. Processing power, browser, […]
10 Secrets of Luxury Hotel Websites (Part 2)
Last week we covered the first five secrets of luxury hotel websites … Here’s Part 2 and the final five tips for luxury hotels and resorts: 6) Luxury Hotel Websites Synthesize […]
How To Leverage User Generated Content on Your Hotel Website
Last week we hosted a webinar on How to Build a Winning Social Media Strategy. We were joined by Greg Bodenair, Area Marketing Manager for Kimpton Hotels of Boston & […]
The top four user experience KPIs that travel brands should be tracking
How to measure UX of travel websites: it’s a perennial problem for the marketers that work for these brands. I’ve talked to so many travel marketers who are still in […]
10 Secrets of Luxury Hotel Websites (Part 1)
Unique amenities, exclusive experiences and personalized service used to be the proprietary domain of a luxury hotel … but now these offerings have become mainstream in any hotel from midscale […]
Winning the Direct Booking: Combat the Effect of Airbnb on Your Hotel
It’s no secret that Airbnb has drastically disrupted the travel industry and has positioned itself as a unique and local online travel agency for travel consumers. Yet, while Airbnb paves […]
Data Proves Branded Hotel Vanity Sites Are Effective
It’s been an ongoing mission of the major hotel brands to convince hotel management companies and hotel owners to “retire” their vanity websites. In fact, this has been going on […]
Is your Hotel Website Losing Traffic?
If you have a hotel website the hope is that with each passing year you continue to see an increase in traffic to your site. Unfortunately, this may not always […]
Design tips for your hotel website: Make these features your main focus
Your website design plays an important role in the success of your online brand. It seems like there’s a never-ending stream of new features and resources that you can use […]