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How to create destination content using Airbnb’s Guidebook approach

Our industry may have many varied opinions about Airbnb, but there’s no denying the platform has a great content and customer engagement structure. Airbnb and its hosts put the utmost […]

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5 Reasons Your Hotel’s Conversion Rate Is Low And How To Fix It

Getting customers to your hotel’s website is one thing. Converting their clicks into bookings is quite another. According to Sam Weston, marketing manager for 80 DAYS, conversion rates for hotel […]

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6 Contact Features That Increase Engagement and Bookings

Every hotel website has a “contact us” page, a page where people can find the most basic details. NB: This is an article from Screenpilot Such a passive posture, however, […]

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Messaging Apps as Ubiquitous as Booking Engines for Hotel Websites

Technology has made us more dependent on its abilities to plan better vacations and business trips. In recent times hotel websites have come a long way from simply being online […]

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Unlocking the Mystery Behind Travelers Planning and Booking

Moving the customer from planning to booking is the eureka moment for travel firms. It’s the pivotal minute on the customer’s path to purchase. That journey comes in stages: dreaming, […]

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Color Psychology: Hotel’s Best Secret for Boosting Web Conversion

Great marketing is all about being able to tap into the mind and predict the behavior of your target audience. Fortunately, doing so does not require any psychic abilities or […]

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How to Get Millennials to Book Direct

“Millennials” or Generation Y are the first generational demographic to be brought up with technology and the internet. These digital natives consume more online media than ever before and are […]

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5 big hotel website design trends for 2018

Web design trends rarely stay still for long. In 2018, we’re seeing some creative new ideas and a few reimagined versions of retro designs. In the hyper-competitive hotel industry, great […]

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Why And How To Create A Great Landing Page

Do you invest in ad campaigns to promote your products or services? Do you send leads and clients to your home page or specific sections on your website when you […]

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Is the Price Comparison on your Website Really Adding Value?

Thinking of placing a price comparison on your hotel website? We look at the unexpected Do’s and Don’ts of the price comparison. The advent of the internet has simultaneously democratised […]

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