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Content marketing. You’ve probably heard this term being thrown around a lot over the past few years, but do you know how important content marketing for hotels is when it […]

Social media is very big for businesses right now: Research shows that social media advertising budgets worldwide have doubled in the past two years alone—from about $16 billion in 2014 […]

I am a firm believer in the power of the blog. With enough of the right content, I can move mountains — if the mountains were relevant site traffic and […]

Online content: When it’s good, it’s great for marketing a hotel online. When it’s bad, it’s not doing anybody any favors – if anything, it’s discouraging guests from booking. This […]

New research sheds light on the unique booking behaviors of Mexican travelers, who show greater propensity for planning last-minute travel. Hotels might benefit from many guests paying higher prices for […]

The key to driving direct business lies within technology. Hotel websites need more and better qualified website traffic—and to get that traffic, they need more searchers landing on their pages. […]

In the fight to convert leads into bookings before the user loses interest and books elsewhere, site speed is what counts. Adding weight to the argument for mobile first design […]

Roughly two thirds of all hotels in the United States are chain affiliated. Being part of a chain offers many advantages to hotel owners; name recognition, access to established loyalty […]

Currently, there are several indicators showing that there is significant indecision among customers when choosing accommodation. NB: This is an article by GuestCentric This stems from the huge diversity of highly […]

  With mobile traffic outstripping desktop and mobile bookings on the rise, a mobile website is now a must for hotels. However, all mobile websites were not created equal. There […]