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Every now and then you are going to need to take a step back, look at your website objectively, and determine what is working and what is not. It is […]

When it comes to your online presence, an accommodation blog can seem like a ‘nice to have’, rather than a ‘need to have’. But if done right, blogging can drive […]

Content is king in the eyes of the search engines, and a great search engine optimization strategy begins and ends with great content. NB: This is an article from Blue […]

So, here it is; 2019. Another new year. Time to pack away the Christmas tree (unless you’re doing the whole ’twelve days’ thing), and start the new year with a […]

In the online hotel business, having more of something usually leads to success. Bookings, guests, market share – you can’t have enough of those. NB: This is an article from […]

For as vast as the online world is, it’s a relatively crowded space. NB: This is an article from ScreenPilot In 2019, the only way for a hotel to stay […]

A well-designed booking mask is a great way to accelerate a user’s progress through your hotel’s booking process with a minimum of effort, especially for returning visitors and those comparing […]

We’re committed to helping hoteliers drive direct bookings on their websites. There’s nothing we like more than speaking to our clients about what’s working well and what we could build […]

Ever wonder how the words used on your hotel website affects your conversion rates, conversion funnels, and revenue? Blue Magnet sought to answer this question by A/B testing the primary […]

One of the themes I often explore in this blog is that Revenue Management is simply the data and analytics side of Marketing. NB: This is an article from Origin […]