website

stones balanced together reflecting how revenue optimization is only achieved by working together and breaking down silos

The Power of Backlinks for Your Hotel Business

If you can build a brand reputation on social media, acquire backlinks from a host of different sites and create engaging content, you shouldn’t face problems getting traffic to your hotel’s website

Read more

Microsites Improve Revenue for Hotel Restaurants and Event Venues

How do you make people notice these incredible places on a hotel website designed for booking hotel rooms? Solution: Give the space its own unique branding and a microsite of its very own.

Read more

How To Fix Hotel Booking Abandonment

Booking abandonment and customer acquisition costs are both major challenges for a hotel. The average hotel spends about $30 on capturing a lead and over $200 on customer acquisition.

Read more

85 Blog Post Ideas Every Property Manager Needs

This article contains blog post ideas you can use to boost awareness about your hotel, differentiate from competitors, leverage yourself as a resource, and connect with your target audience.

Read more

Top Booking Engine Hacks for Revenue Managers

Start by optimising your booking engine to include extras, different package rates, and transparency, and you’ll see your direct bookings drastically increase practically overnight.

Read more

The Essential Website Strategy Checklist for Hoteliers

OTAs have mastered the art of conversion, with websites providing the ultimate user experience. To convince customers to book direct on your website, they need an optimal online experience.

Read more

2020 Budget season tips: How to decide if your hotel needs a new website next year

Investing in a new website can have a huge impact on your hotel’s direct bookings and profit margins. But is now the time for your hotel to make that investment?

Read more

3 Essential Data Practices For Improving Your Hotel’s Website Strategies

Are you involved in improving the performance of your hotel website’s direct revenue contributions? If so, you probably make data-driven decisions every day.

Read more

Encourage Direct Bookings Through a Positive User Experience

There are proven fundamentals that will help drive direct bookings more efficiently and help your hotel come out on top. A focused strategy for your hotel website is a step in the right direction.

Read more

Should You Rush The Translation of Your Website to Mandarin?

Bai Du and Google are completely different search engines and, in order for your website to have an edge in Bai Du’s SERP, hotels need to have a strategy that is different from Google.

Read more