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Technology has made us more dependent on its abilities to plan better vacations and business trips. In recent times hotel websites have come a long way from simply being online […]

Moving the customer from planning to booking is the eureka moment for travel firms. It’s the pivotal minute on the customer’s path to purchase. That journey comes in stages: dreaming, […]

Great marketing is all about being able to tap into the mind and predict the behavior of your target audience. Fortunately, doing so does not require any psychic abilities or […]

“Millennials” or Generation Y are the first generational demographic to be brought up with technology and the internet. These digital natives consume more online media than ever before and are […]

Web design trends rarely stay still for long. In 2018, we’re seeing some creative new ideas and a few reimagined versions of retro designs. In the hyper-competitive hotel industry, great […]

Do you invest in ad campaigns to promote your products or services? Do you send leads and clients to your home page or specific sections on your website when you […]

Thinking of placing a price comparison on your hotel website? We look at the unexpected Do’s and Don’ts of the price comparison. The advent of the internet has simultaneously democratised […]

A website’s bounce rate is the percentage of visitors who leave after only viewing a single page. Overlay this with the fact that more than half of the people who […]

Schema markup is a form of microdata, J-SON, i.e., a piece of code installed on a website, which helps search engines understand and interpret web pages. Once schema markup is […]

When travellers find your hotel website during research, you don’t want them to leave. You want that direct booking – and you want it quickly. NB: This is an article from Siteminder […]