website
Mobile First – How to Master Google’s Changes
With nearly 60% of online traffic being on mobile, it’s no wonder that Google is prioritising mobile-optimised websites on its search pages. Unless Google finds your website mobile-friendly, other sites […]
Beat the OTAs: Use Your Website to Tell a Unique Brand Story
Competing with OTAs for direct bookings continues to represent an uphill challenge for hotels. The likes of Expedia and Booking.com have become masters at conversion, investing millions to whisk shoppers […]
6 Steps To Convert Travel Lookers To Bookers
Converting a travel customer is always a tricky business but a new report from EyeforTravel outlines six tactics that may, just may, help you go from booking bust to conversion […]
How To Get More Reservations Via Your B&B’s Website
Your B&B’s website is one of your most valuable assets. Not only is it the best place for you to promote your property and describe your amenities, but it is […]
How to Health Check Your Hotel Website Using The Server Log File
Ensuring that your hotel website has a good technical SEO setup is crucial for the success of your SEO strategy. Otherwise you may jeopardize your site’s search ranking if the […]
Definitive Guide to Increase Group Revenue Through Your Hotel Website
Group bookings drive large, predictable increments of revenue for hotels, but not all hotel websites successfully target this lucrative business. Just because your hotel website does a stellar job driving […]
If Conversion is King, Make Optimising the Booking Experience Your Focus
The two Cs that are often referred to in e-commerce are content and conversion, we may put them together and say: Good content that leads to conversion is king. For […]
How to create destination content using Airbnb’s Guidebook approach
Our industry may have many varied opinions about Airbnb, but there’s no denying the platform has a great content and customer engagement structure. Airbnb and its hosts put the utmost […]
5 Reasons Your Hotel’s Conversion Rate Is Low And How To Fix It
Getting customers to your hotel’s website is one thing. Converting their clicks into bookings is quite another. According to Sam Weston, marketing manager for 80 DAYS, conversion rates for hotel […]
6 Contact Features That Increase Engagement and Bookings
Every hotel website has a “contact us” page, a page where people can find the most basic details. NB: This is an article from Screenpilot Such a passive posture, however, […]
