website

Hotel website design is a huge influence on the booking behaviour of travellers and should be a priority for your hotel. Travellers need a website to reflect their desires and expectations.

A multi channel approach to digital marketing can immediately increase your conversion rate by ensuring your website is found through a variety of sources and platforms, both paid and organically

These two distinct strategies are often conflated. Understanding why each strategy is important and how it fits into your hotel digital marketing efforts is essential to reaching your revenue goals.

Your campaigns are not producing the results or ROAS you need to achieve your revenue goals. How can you fix this? Here are 5 reasons your hotel’s direct booking campaigns are not producing.

While making sure your website looks and functions well in its design is significant, your website’s content is an integral part of the new site’s success.

The home page is the single most important experience for consumers. It’s a sacred space. It’s your opportunity to tell your hotel’s unique story. Hotel marketing execs call this your […]

Recently, experts from Travel Tripper & Pegasus and LaaSie.AI discussed the art and science of converting guests on hotel websites. This fascinating discussion focused on how hotels can use data […]

So, 2020 is on the way. Another new year. Time to stop, take stock (after the Christmas rush), and start the new year with a bang. NB: This is an […]

If you can build a brand reputation on social media, acquire backlinks from a host of different sites and create engaging content, you shouldn’t face problems getting traffic to your hotel’s website

How do you make people notice these incredible places on a hotel website designed for booking hotel rooms? Solution: Give the space its own unique branding and a microsite of its very own.