website

No amount of promotions will help if your website doesn’t deliver a great experience. Your website must be mobile friendly and must load fast

Having good analytics set up on your website in your marketing initiatives can bring your hotel a clear view on what works and what doesn’t

As a hotelier it is useful to navigate as your clients do (in their countries) which is different reality from the one you see at your hotel

Before we get into what is the Core Web Vitals Update, consider these stats as proof that offering website visitors a stellar ux is vital

Data shows this summer saw higher levels of booking than last year. Unfortunately this doesn’t make up for lost business earlier in the year

Boosting your official website’s direct sales internationally is a challenge, but it is key to ensure you don’t become easy prey for the OTAs

Businesses need to decide how much to spend on digital marketing, which channels to optimize, and where to make investments in new technology

Having an accurate conversion rate and understanding of your website traffic is important for all e-commerce businesses, including hotels. NB: This is an article from Hotelchamp For many hotels, their […]

Seeing that 0.1 second improvement in loading speed on a mobile website increased conversion rates by 10.1%, this presents a huge opportunity

If you’re looking to increase website mobile conversions, focusing on personalization and hyper-targeted messages is key for direct channel growth strategy