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By adopting and trusting these tactics for optimizing direct booking conversions, you can build a solid foundation for future reopening

These are just a few tips and tricks to get the ball rolling for your hotel in the holiday season and ensure that your initiatives have maximum outreach

There was a slowdown in web traffic, pick up and pace across most markets, with Europe suffering consequences of a second lockdown

So how long do visitors stay on your hotel website? Average is 15 seconds. This means that your website must engage visitors almost instantly

Early insights into Black Friday in 2020 indicate large increases in volume this year. Amazon Prime Day saw significant increases from 2019

In this article, you’ll learn to easily create a successful Black Friday campaign based on the knowledge our team has gained over the years

Learning how to optimize your website for SEO and conversions is crucial for your property’s success. It’ll ensure your site is working hard

Expanding your focus on the conversion funnel to see the full conversion cycle will make you better marketer and help minimize cancellations

Here is a hotel Level 5 checklist to help you revise and prepare core items including booking engine, voucher strategy and website content

Giving guests, potential guests, and website visitors innovative incentives needed to encourage them to make a direct booking is imperative