website

OTAs have mastered the art of conversion, with websites providing the ultimate user experience. To convince customers to book direct on your website, they need an optimal online experience.

Investing in a new website can have a huge impact on your hotel’s direct bookings and profit margins. But is now the time for your hotel to make that investment?

Are you involved in improving the performance of your hotel website’s direct revenue contributions? If so, you probably make data-driven decisions every day.

There are proven fundamentals that will help drive direct bookings more efficiently and help your hotel come out on top. A focused strategy for your hotel website is a step in the right direction.

Bai Du and Google are completely different search engines and, in order for your website to have an edge in Bai Du’s SERP, hotels need to have a strategy that is different from Google.

Brands heavily invest in digital marketing campaigns and loyalty programs to try and build loyalty. Independent hotels can compete with brands by optimizing for all five stages of booking a hotel.

These attacks infect eCommerce websites with malicious code. Once a website is infected, payment card information is “skimmed” during a transaction without the merchant or consumer being aware.

The OTAs have dominated the direct booking space for years. But now, hotels have almost caught up. Last year, the hotel industry captured 49% of direct bookings.

An effective hotel website will show travel consumers exactly how resort fees will fund their experience. AHLA’s research found 70% of consumers prefer the resort fee to be separate.

By maintaining a good referral strategy, with a long-term orientation you can really change online visibility, the amount of useful traffic your website receives and, ultimately, room reservations.