website

There was a slowdown in web traffic, pick up and pace across most markets, with Europe suffering consequences of a second lockdown

So how long do visitors stay on your hotel website? Average is 15 seconds. This means that your website must engage visitors almost instantly

Early insights into Black Friday in 2020 indicate large increases in volume this year. Amazon Prime Day saw significant increases from 2019

In this article, you’ll learn to easily create a successful Black Friday campaign based on the knowledge our team has gained over the years

Learning how to optimize your website for SEO and conversions is crucial for your property’s success. It’ll ensure your site is working hard

Expanding your focus on the conversion funnel to see the full conversion cycle will make you better marketer and help minimize cancellations

Here is a hotel Level 5 checklist to help you revise and prepare core items including booking engine, voucher strategy and website content

Giving guests, potential guests, and website visitors innovative incentives needed to encourage them to make a direct booking is imperative

The Google Core Vitals metrics require brands to take a more meaningful look at the overall first experience visitors have on their page

The sites that improve core vitals score alongside excellent content that benefits customers will find an opportunity to outpace competition