website

Retargeting is fairly simple to set up, needing minimal time and resources on your part. Customized ads are more likely to catch attention of future guests

Despite being the backbone of programmatic advertising since the launch of the first banner ad in 1994, the third-party cookie’s reign is set to come to an end. NB: This is […]

Knowing conversion rates are different based call of action location and nature of services, there is no better time than now to begin website A/B tests

When done right, your website copy content, it’s style, layout, and navigability, can keep eyeballs bouncing around your website instead of bouncing off

With ease of restrictions in mind, we’ve collated a few tips to consider and implement easily as you prepare for hotel reopening from December 1st

Increasing traffic through further digital marketing campaigns may not be an option and considerably harder due to budget and time limitations

Optimising all parts of your hotel website and digital strategy will enable you to quickly pivot your offering as needed and ensure long term success

Dynamic personalization is powerful because we can recognize a guest not only for what defines them generally, but who they are in the moment

By adopting and trusting these tactics for optimizing direct booking conversions, you can build a solid foundation for future reopening

These are just a few tips and tricks to get the ball rolling for your hotel in the holiday season and ensure that your initiatives have maximum outreach