website

The home page is the single most important experience for consumers. It’s a sacred space. It’s your opportunity to tell your hotel’s unique story. Hotel marketing execs call this your […]

Recently, experts from Travel Tripper & Pegasus and LaaSie.AI discussed the art and science of converting guests on hotel websites. This fascinating discussion focused on how hotels can use data […]

So, 2020 is on the way. Another new year. Time to stop, take stock (after the Christmas rush), and start the new year with a bang. NB: This is an […]

If you can build a brand reputation on social media, acquire backlinks from a host of different sites and create engaging content, you shouldn’t face problems getting traffic to your hotel’s website

How do you make people notice these incredible places on a hotel website designed for booking hotel rooms? Solution: Give the space its own unique branding and a microsite of its very own.

Booking abandonment and customer acquisition costs are both major challenges for a hotel. The average hotel spends about $30 on capturing a lead and over $200 on customer acquisition.

This article contains blog post ideas you can use to boost awareness about your hotel, differentiate from competitors, leverage yourself as a resource, and connect with your target audience.

Start by optimising your booking engine to include extras, different package rates, and transparency, and you’ll see your direct bookings drastically increase practically overnight.

OTAs have mastered the art of conversion, with websites providing the ultimate user experience. To convince customers to book direct on your website, they need an optimal online experience.

Investing in a new website can have a huge impact on your hotel’s direct bookings and profit margins. But is now the time for your hotel to make that investment?