website

As the final stage of the direct bookings process, it’s of key importance that your website and booking engine are at the heart of the customer experience

7 key findings, let us call them ‘Commercial Mistakes’ the property was making, were identified to answer why the hotel’s revenue struggled to improve

If you wait until the month ends to review your analytics data, you will be missing out on exactly what consumers are looking for right now

As you plan for reopening, you want the entire booking process to run smoothly for your guests as they embark on their next getaway bookings

If your hotel is in rate parity, and guests are not able to book a lower rate, then there are no price incentives to drive them to an outside channel

There’s no better time to revisit your content marketing efforts and ensure you’re getting the best out of your website, blog and social media channels

By making your hotel website messages as personalized as possible, you can boost direct booking conversion rates and help ensure the season is maximized

Standing out from the crowd has been a perpetual task demanding full attention of any hotel, but has become even more apparent in the post Covid-19 era

If you have been thinking that optimizing website content for SEO is enough, then it’s time to change mindset. You have to stay across the latest updates

Your hotel’s website is where potential guests are first introduced to your brand and often the landing page for online media campaigns