website

During the pre-stay phase, you can already start creating great experiences and boost revenue while guests are looking, booking, and preparing their stay

The Messy Middle is a complex place that can go round and round. Our job is to close the gap from trigger to purchase or booking in the shortest time

To improve your website, it’s good to be aware of trends sweeping the web so you’re providing the best possible chance of increasing your direct bookings

So, what do you think? Are Boomers banging on your hotel door? Or do you anticipate a different demographic to lead the return to travel?

People are dreaming, researching, and booking their next staycations. This includes family groups, who will make up a huge chunk of the staycation market.

If you want to know where the traffic to your hotel website comes from, the Source/Medium Google Analytics report is the one you need to consult

Content which is engaging, interesting, and relevant to their values will resonate far more than generic marketing or sales messages

Consider different upselling offers for different guest segments. In time you will find the offers which provide the best guest experience and most revenue

What was once a simple directory listing with a link back to your website is now Google’s central hub for your hotel, aggregating review and pricing

While competition increases and new ideas are constantly being thrown out, upselling makes it one of the top actions for hotels to enhance performance