website

After months of stagnancy, many hotels simply won’t be in a position to scale up their operations quickly enough. Will your hotel be ready when this crisis subsides

Early March we wrote about the first impacts of COVID-19 on OTA vs Website bookings. What an unpredicted turn things have taken since then. We expected things to be bad, but this bad?

Similarly to targeting customers looking to stay in the future, you can target potential guests now with the option to buy gift credit or vouchers for your hotel, restaurant or spa which can be used later.

We have dozens of hospitality clients, so we decided to put together some recommendations for where to invest time and focus during the crisis and here we share them with the rest of the industry

Incorporating professional photos of everything your property has to offer not only captures attention, it drives greater bookings – creating a picture perfect booking experience for online travelers

With an 80 day average buying cycle for travel, it is important to not let travelers who visit your website once fall through the cracks. Here are 3 ways to get them back to your site and book direct

Figuring out why your website has lagging load times can help boost both its Search Engine Optimization (SEO) and UX, resulting in better visibility and a higher conversion rate

Creating a personalized website experience, utilizing persona-based marketing, focusing on data-driven design and integrating your loyalty program, your luxury hotel brand will come to life

A common thread through these tips is they all move towards an optimized hotel website. Aware that this can be a tricky field, we have prepared a checklist: 50 ideas to boost hotel website conversion

Finding backlinks should be built into the sales and marketing plan and addressed quarterly to determine opportunities. If your hotel does not have a marketing teamd, this may fall to sales