userguest
RevMarketing Automation: Yotel Case Study
We talk about how Yotel embraced RevMarketing Automation to connect the demand and revenue priorities in their direct channel and the benefits derived
The Missing Link Between Data Analytics and Dynamic Pricing
Using real-time data analysis and dynamic pricing strategies, hotels can tailor their offers to guest preferences increasing conversions and direct booking
Hotel Direct Booking (Pt3): Turn Your Lookers into Bookers
Today, in the final video 3, our panel consider ways Hotels can increase their chance to convert those guests looking into direct booking
Hotel Direct Booking (Pt2): Make Your Website Appealing (Sticky)
Continuing our video series, today in video 2 we look at how hoteliers can make their hotel website more engaging and sticky
Hotel Direct Booking (Pt 1): Make Your Hotel Attractive
This is video 1 of a 3 video series about hotel direct booking. In this video we focus on how your marketing and distribution could make you more attractive
How To Apply Revenue Strategies To Your Direct Channel
We dive into the Revenue aspect of RevMarketing Automation and explore how revenue strategies can be applied directly to the hotel’s website
The Power of Automation via RevMarketing Automation (RMA)
How automation can be used effectively via the hotel’s own website to drive dynamic content, personalized messaging and increased booking conversion
Revenue Management Needs to Think Like Digital Marketing and Vice Versa
We ask if revenue strategies often lost on the direct channel and if hotel marketeers consider revenue strategies when planning marketing campaigns
RevMarketing Automation (RMA): The Missing Link Between Revenue & Marketing
RevMarketing Automation (RMA): What is it, Why is it important, How can it bring together the revenue and marketing teams, and what problem does it solve?
New Expert Partner: Userguest
Hicham introduces us to Userguest, their solution, client profiles and some future gazing. Finally touching on data privacy, GDPR and a cookieless world