userguest

rockets boosting into space reflecting need for hotels to do a mid year reset to boost hotel marketing and revenue

5 Strategies to Boost Hotel Marketing and Revenue in H2 2025

From hotel revenue management tactics to leveraging the latest hotel direct booking tools, here are five actionable ways to boost performance

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person on mobile using chatgpt to find out where they are maybe looking to book a stay illustrating the importance of hotel visibility on ai search platforms

Get Found or Forgotten: Visibility Key on ChatGPT and Perplexity

AI tools like chatgpt rely heavily on the content they find on your website – so it needs to be both informative and clearly structured

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map of different coloured dots in the shape of europe illustrating the european travel summer is upon us and what hoteliers need to know

European Travel Summer 2025: What Hoteliers Need to Know

As we enter the heart of the 2025 travel season, the outlook for European hospitality is brimming with opportunity

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tightrope walker reflecting the balancing act for hotels and the changing of the high season and asking the question are they ready

High Season Is Changing – Is Your Hotel Ready?

The concept of “high season” is no longer about timing, but tuning into shifting values. Hotels who meet these will win the bookings – and loyalty

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small globe in a hand reflecting the changing face of travel and how hotels can win in the google travel ecosystem

How Hotels Can Win in the Google Travel Ecosystem (Updated)

Google Travel is no longer optional. If your hotel isn’t fully optimised across Google Search, Maps, and Hotels, you’re losing direct revenue to OTAs

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image of multiple icons reflecting the importance of omnichannel marketing to hotels

Omnichannel Marketing Strategies You Need and Guests Will Love

Omnichannel marketing goes beyond just being “present” on multiple platforms, it’s about creating a unified journey that drives more bookings

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image of a piggy bank for articles about our expert partner hotel success stories for March 2025

Expert Partner Hotel Success Stories – March 2025

Here is the March round up of 11 Hotel Success Stories from our Expert Partners touching on revenue, bookings, guest experience and engagement. Atomize, BEONx, Lybra, The Hotels Network, Userguest […]

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painted eggs signalling easter is approaching and the needs for hotels to hatch a plan for driving bookings and revenue

Hatching a Plan for Easter to Increase Bookings and Revenue

Easter provides a fantastic opportunity for hotels to increase bookings and revenue. Start planning now, and make it a truly egg-ceptional success

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flexible person looking at a laptop reflecting the future of hotel booking policies and the balance of flexibility and revenue security

Future of Hotel Booking Policies: Flexibility vs Revenue Security

While flexible booking policies are a win for travelers, they can create risks. The future is about flexibility while maintaining revenue security

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4 building blocks with shape of a person and a red heart illustrating the value of a loyalty programs

How to Craft and Promote the Ultimate Hotel Loyalty Program

A loyalty program isn’t just a marketing tool, it’s a relationship builder. It’s about making your guests feel special, valued, and excited to return

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