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hand on computer mouse overlayed with a dollar image reflecting the hidden costs of paid ads and why hotels see a poor return on ad spend

Hidden Costs of Paid Ads: Why Hotels Often See a Poor Return

We’re going to uncover the hidden costs behind paid ads for hotels and explain why your return on ad spend (ROAS) may be underwhelming

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a winner holding a cup and a loser looking sad reflecting how hotels can outperform otas without outspending them

How Hoteliers Can Outperform OTAs Without Outspending Them

Here’s how you can take advantage of the Black Friday travel surge and outperform the OTAs without needing to spend like them

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3 people enjoying their hotel stay illustrating the value of social proof

Let Your Guests Do the Talking. The Power of Social Proof

Let’s walk through exactly what social proof is, why it’s so valuable, and how you can make the most of it in a way that’s effective, and a little fun!

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google written on a laptop key reflecting their new travel feeds in search ads and how it will impact hotels

How Google’s New Travel Feeds in Search Ads Will Impact Hotels

Google’s Travel Feeds in Search Ads are a game-changer for hotels. This is your chance to engage travellers, boost direct bookings, and stand out

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man holding his head in his hands possibly reflecting a frustration with their hotel google ads not driving enough traffic and wondering how to fix it

Why Your Hotel’s Google Ads Aren’t Driving Enough Traffic

We’ll walk you through some of the common mistakes hotels make with Google Ads and give you actionable tips to turn your campaigns around

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man burning money in much the same way hotels waste ad budget by not choosing the best markets and platforms

Stop Wasting Hotel Ad Budget: How to Choose the Best Markets

Now you’ve identified target markets, next step is deciding which platforms will reach them best. Every platform has its strengths, but not all are equal

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money with rope tied in a knot reflecting importance to manage your marketing budget effectively

How to Manage Your Marketing Budget Effectively

Managing a marketing budget effectively on Google and Meta requires a nuanced approach taking seasonality, lead times, and room availability into account

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magnet drawing a block out reflecting the need for hotels to understand the difference between guest retention and guest acquisition

Evolving Loyalty Programmes in a Digital Age

Let’s explore how these personalised loyalty programmes are capturing travellers, offering not just rewards but unforgettable experiences

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person on a laptop with credit card possibly making direct booking on a hotel website reflecting importance of analysing unconstrained demand

Reduce OTA Dependency and Take Control of Your Booking Channels

Reducing your ota reliance doesn’t mean turning away from these platforms entirely. Instead, it’s about strategically shifting more of your bookings

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the words online booking on a computer keyboard reflecting importance to hotels of their website to drive direct bookings and increase revenue

How to Generate More Direct Bookings and Boost Hotel Revenue

With the right strategies in place, hotels can effectively boost their direct bookings, enhance revenue streams and establish stronger guest relationships

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