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Hidden Costs of Paid Ads: Why Hotels Often See a Poor Return
We’re going to uncover the hidden costs behind paid ads for hotels and explain why your return on ad spend (ROAS) may be underwhelming

How Hoteliers Can Outperform OTAs Without Outspending Them
Here’s how you can take advantage of the Black Friday travel surge and outperform the OTAs without needing to spend like them

Let Your Guests Do the Talking. The Power of Social Proof
Let’s walk through exactly what social proof is, why it’s so valuable, and how you can make the most of it in a way that’s effective, and a little fun!

How Google’s New Travel Feeds in Search Ads Will Impact Hotels
Google’s Travel Feeds in Search Ads are a game-changer for hotels. This is your chance to engage travellers, boost direct bookings, and stand out

Why Your Hotel’s Google Ads Aren’t Driving Enough Traffic
We’ll walk you through some of the common mistakes hotels make with Google Ads and give you actionable tips to turn your campaigns around

Stop Wasting Hotel Ad Budget: How to Choose the Best Markets
Now you’ve identified target markets, next step is deciding which platforms will reach them best. Every platform has its strengths, but not all are equal

How to Manage Your Marketing Budget Effectively
Managing a marketing budget effectively on Google and Meta requires a nuanced approach taking seasonality, lead times, and room availability into account

Evolving Loyalty Programmes in a Digital Age
Let’s explore how these personalised loyalty programmes are capturing travellers, offering not just rewards but unforgettable experiences

Reduce OTA Dependency and Take Control of Your Booking Channels
Reducing your ota reliance doesn’t mean turning away from these platforms entirely. Instead, it’s about strategically shifting more of your bookings

How to Generate More Direct Bookings and Boost Hotel Revenue
With the right strategies in place, hotels can effectively boost their direct bookings, enhance revenue streams and establish stronger guest relationships