userguest

High Season Is Changing – Is Your Hotel Ready?
The concept of “high season” is no longer about timing, but tuning into shifting values. Hotels who meet these will win the bookings – and loyalty

How Hotels Can Win in the Google Travel Ecosystem (Updated)
Google Travel is no longer optional. If your hotel isn’t fully optimised across Google Search, Maps, and Hotels, you’re losing direct revenue to OTAs

Omnichannel Marketing Strategies You Need and Guests Will Love
Omnichannel marketing goes beyond just being “present” on multiple platforms, it’s about creating a unified journey that drives more bookings

Expert Partner Hotel Success Stories – March 2025
Here is the March round up of 11 Hotel Success Stories from our Expert Partners touching on revenue, bookings, guest experience and engagement. Atomize, BEONx, Lybra, The Hotels Network, Userguest […]

Hatching a Plan for Easter to Increase Bookings and Revenue
Easter provides a fantastic opportunity for hotels to increase bookings and revenue. Start planning now, and make it a truly egg-ceptional success

Future of Hotel Booking Policies: Flexibility vs Revenue Security
While flexible booking policies are a win for travelers, they can create risks. The future is about flexibility while maintaining revenue security

How to Craft and Promote the Ultimate Hotel Loyalty Program
A loyalty program isn’t just a marketing tool, it’s a relationship builder. It’s about making your guests feel special, valued, and excited to return

Why is First-Party Data Key to Increasing Direct Bookings in 2025
First- Party data provides hotels with actionable insights that drive personalisation, improve marketing efficiency, and enhance the guest experience

Is Subscription Based Travel the Future of Hospitality Revenue
Inspired by the subscription successes of companies like Netflix and Peloton, hotels are stepping into this model to secure recurring revenue

Silent, Slow and Purposeful – Travel Trends to Watch in 2025
From “silent travel” to “purposeful journeys,” here’s a look at the key travel trends set to define the year ahead