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Here’s how you can take advantage of the Black Friday travel surge and outperform the OTAs without needing to spend like them

Let’s walk through exactly what social proof is, why it’s so valuable, and how you can make the most of it in a way that’s effective, and a little fun!

Google’s Travel Feeds in Search Ads are a game-changer for hotels. This is your chance to engage travellers, boost direct bookings, and stand out

We’ll walk you through some of the common mistakes hotels make with Google Ads and give you actionable tips to turn your campaigns around

Now you’ve identified target markets, next step is deciding which platforms will reach them best. Every platform has its strengths, but not all are equal

Managing a marketing budget effectively on Google and Meta requires a nuanced approach taking seasonality, lead times, and room availability into account

Let’s explore how these personalised loyalty programmes are capturing travellers, offering not just rewards but unforgettable experiences

Reducing your ota reliance doesn’t mean turning away from these platforms entirely. Instead, it’s about strategically shifting more of your bookings

With the right strategies in place, hotels can effectively boost their direct bookings, enhance revenue streams and establish stronger guest relationships

We discuss the importance of the hotel website user experience to increase conversions, and the need to streamline the booking process to maximize revenue