upsell

Ideally, you’ll place upselling offers near products that are geared toward upgrades and similar value-added features. Make sure to test all your offers to see which result in the best conversion rates

Sheena Iyengar of Columbia University famously sold jam on a street corner to test the concept that consumers can have too many choices. NB: This is an article from nor1 […]

What’s the goal of every guest check-in? It’s more than delivering the guest a room, but for many years that’s how check-in has been treated – as a means to […]

In an experience-driven industry like hospitality, online upselling is one of the easiest strategies a marketer can use to drive additional revenue. When the guest is already committed to booking, […]

Airlines promote seat upgrades to enhance a flight experience, and McDonald’s has been upselling its customers for years simply by asking, “Do you want fries with that?” In hospitality, upsells […]

With an increasing reliance on online travel agents (OTAs), the emergence of strong competition, and higher expectations from guests, a huge challenge for hotels is maintaining their profitability. One of […]