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Hoteliers might consider funds that were previously allocated to areas with low return which could be redirected towards high return metasearch advertising

The end of google commission based bidding models impacts hotels. We outline options to ensure your metasearch strategy remains high value and impactful

Email marketing has typically involved a lot of manual work, inaccurate data and an unclear view of the types of guests interacting with your website

We outline how automation and A.I. can be used to save you time (and budget!) at every stage of the customer booking journey

Paid Search can be a game-changer, but only if managed efficiently. Here we explore essential steps to help hoteliers optimize advertising costs and budgets

From price parity clauses to the fact that OTAs hoard user data, the hotel industry has long been crying out for measures to restore balance

Google held a panel on ‘The hoteliers view: how Travel Tech can help suppliers be successful’. We’ve summarised the key questions and answers

It’s no secret that the volume of OTAs participating in the auction has skyrocketed, making impression share more and more difficult to obtain