triptease
![broken piggy bank reflecting hotels need to evaluate their metasearch budgets as a response to google removing cpa bidding](https://revenue-hub.com/wp-content/uploads/2021/10/losing-revenue-1.77.jpg)
Rethinking Metasearch Budgets After Google Removes CPA Bidding
Hoteliers might consider funds that were previously allocated to areas with low return which could be redirected towards high return metasearch advertising
![google written on a laptop key reflecting the potential impact of google killing off metasearch bidding cpa](https://revenue-hub.com/wp-content/uploads/2021/10/metasearch-google-hotels.jpg)
Google Kills Metasearch Commission Bidding (CPA): What Next?
The end of google commission based bidding models impacts hotels. We outline options to ensure your metasearch strategy remains high value and impactful
![the word email spelt out in letters](https://revenue-hub.com/wp-content/uploads/2021/12/email-spelt-out-in-letters.jpg)
2 Ways Hotels Can Use Email Data to Convert Potential Guests
Email marketing has typically involved a lot of manual work, inaccurate data and an unclear view of the types of guests interacting with your website
![a person clicking on a laptop and a pixelated hand reflecting importance of adopting automation in hotel digital marketing to develop great hotel booking journeys](https://revenue-hub.com/wp-content/uploads/2021/10/online-food-deliver-hotels-need-to-adapt-1.77.jpg)
7 Ways to Automate Great Hotel Booking Journeys
We outline how automation and A.I. can be used to save you time (and budget!) at every stage of the customer booking journey
![hand on computer mouse overlayed with a dollar image reflecting importance for hotels to look beyond ROAS purely to measure the success of a marketing campaign](https://revenue-hub.com/wp-content/uploads/2021/09/ppc-hotel-cost-1.77.jpg)
Maximize Returns: Navigating Budgets and Costs in Hotel Paid Search
Paid Search can be a game-changer, but only if managed efficiently. Here we explore essential steps to help hoteliers optimize advertising costs and budgets
![smaller man standing by feet of much larger man showing disparity in size between otas and hotels](https://revenue-hub.com/wp-content/uploads/2023/02/hotel-vs-ota-1.77.jpg)
An ‘End to Unfair Practices’: New Laws to Rein in Power of OTAs
From price parity clauses to the fact that OTAs hoard user data, the hotel industry has long been crying out for measures to restore balance
![google name in colour letters](https://revenue-hub.com/wp-content/uploads/2023/03/google_name_in_colour_letters-1.77.jpg)
What Hoteliers Need to Know From Google Travel Partner Summit
Google held a panel on ‘The hoteliers view: how Travel Tech can help suppliers be successful’. We’ve summarised the key questions and answers
![two people tugging on money reflecting the parity issue exists on metasearch not just otas](https://revenue-hub.com/wp-content/uploads/2022/02/otas-hotel-online-booking-tug-of-war-1.77.jpg)
Which OTAs Cause the Worst Price Undercuts in Your Region?
It’s no secret that the volume of OTAs participating in the auction has skyrocketed, making impression share more and more difficult to obtain