hand on computer mouse overlayed with a dollar image reflecting importance for a hotel to maximize returns by navigating budgets and costs in hotel paid search

Maximize Returns: Navigating Budgets and Costs in Hotel Paid Search

Paid Search can be a game-changer, but only if managed efficiently. Here we explore essential steps to help hoteliers optimize advertising costs and budgets

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smaller man standing by feet of much larger man showing disparity in size between otas and hotels

An ‘End to Unfair Practices’: New Laws to Rein in Power of OTAs

From price parity clauses to the fact that OTAs hoard user data, the hotel industry has long been crying out for measures to restore balance

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google name in colour letters

What Hoteliers Need to Know From Google Travel Partner Summit

Google held a panel on ‘The hoteliers view: how Travel Tech can help suppliers be successful’. We’ve summarised the key questions and answers

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two people tugging on money reflecting the parity issue exists on metasearch not just otas

Which OTAs Cause the Worst Price Undercuts in Your Region?

It’s no secret that the volume of OTAs participating in the auction has skyrocketed, making impression share more and more difficult to obtain

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