trevpar

RevPAM is one of those metrics that are growing in prominence, changing the way hoteliers look at the revenue potential of their property

Another major shift aims to unlock the full revenue generating potential: replacing traditional room-only metrics with TRevPar or RevPAM

Now that we understand how TRevPAR works and why it’s an important metric, let’s explore ways to increase and enhance it!

While everyone agrees that TrevPAR is an important metric for benchmarking against competing hotels, decisions aren’t made off of TrevPAR

Because total revenue definition takes into account every revenue stream, you should also include the following additional revenue metrics in your strategy

Which hotel revenue management KPIs should you focus on more so than others? We’ll touch on seven KPIs that you want to track for your hotel

Offering targeted and personalized offers to your customers (before and during their stay) improves customer experience and increases TRevPAR

Revenue management teams needs to decide where to prioritise. Hoteliers need to shift the mindset from a room-only / RevPAR-focused approach.

Hotel performance ended strong with March profit surging across most global regions, a sign of stronger revenues and better conversion rates

The drop in hotel revenue, despite a still lower cost base, led to GOPPAR of $11, which was 64% lower than November 2020 and 75% lower than in November 2019