travel
How travel storytelling on Facebook can equal sales
NB: This is an article by Laura Jennings, head of strategy and client service at Headstream Content Marketing Agency For the travel industry, marketing should be easy, as holidaying or […]
Destinations establish way of measuring ROI of social media
Destinations are some of the most prolific users of social media in the travel industry – a trend that includes a wide cross section of channels and often backed by hefty levels […]
Using analytics to identify falling conversions
NB: This is a viewpoint by Tony Gray, senior director of North American Professional Services for Webtrends Every travel company wants to use data to make the right decisions […]
Uber’s new travel feature……..
Travel is becoming more closely integrated with mobile Uber’s filing for a new patented feature, called Uber Travel, could have serious implications for the future of booking applications as […]
Hospitality industry lacks data driven marketing skills
Almost a third (32%) of travel and hospitality industry marketers rate data science as the skill they most lack, with programmatic coming in a close second at 28%. This […]
Faster and lighter travel distribution APIs.
NB: This is a viewpoint by Álvaro de Nicolás, CTO Technology for Hotelbeds. Today’s travellers expect a simple, fast and user-friendly experience whenever they search, book and pay for […]
Study Identifies Areas of Improvement for TMCs
Changing Booking Behaviors Mean TMCs Can Play Greater Role Helping Travel Programs Manage Bookings and Capture Data A new GBTA Foundation study released today confirms that travel buyers want […]
Corporate Travel giant’s take on rapidly changing sector
As the likes of Airbnb, Booking.com and others jostle for a slice of the corporate travel market, existing players watch intently from the sidelines. This is a market that is […]
Where Will Americans Travel in 2016?
In a constantly evolving tourism industry, new offerings, attractions and experiences are making travelers more apt to explore unique and underrated destinations to satisfy their inner wanderlust. As 2016 […]
Asia Pacific Travellers Choosing Regional Destinations
Visa research shows Asia Pacific travellers are shunning long-haul flights; prefer shorter stays and weekend getaways Shorter flights and shorter stays – Asia Pacific travellers are favouring getaways closer to […]