travel

The Hoteliers Guide to Social Media

If the traditional travel agent is dead, it might be because they’ve been replaced by social media. As a powerful tool for travel marketers, and hoteliers in particular, social media […]

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Mobile is #1 for travel research and booking

Just two weeks ago, Memorial Day kicked off the 2016 summer season, bringing with it the promise of sunshine, barbecues, outdoor activities and, of course, some much-needed vacation time. As […]

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How personalisation is affecting business travel

Is personalisation a threat to managed travel, or a benefit that’s being delivered too slowly? Both, it seems… The potential impact of personalisation and the use of data on the […]

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Data Mining Emerges as a Key Differentiator in B2B

Tourico’s burgeoning data mining initiative is helping Chinese intermediaries in improving upon their product offering by evaluating travel booking behavior, a detailed look at how business intelligence is paving way […]

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How Ryanair developed multi-platform digital experiences

One of the contradictions of the digital world is that, historically, the process of researching and booking a holiday has been one of the most stressful things you can do […]

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Cheapflights puts flight and hotel search into Messenger

More moves in the world of chat services, with news that Cheapflights will allow users to search for both flights and hotels within Facebook Messenger. The Momondo Group-owned metasearch engine […]

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Harnessing the power of big data and Travel analytics

  NB: This is an article from Amadeus Big data and analytics has a pivotal role to play as the travel industry continues to evolve: new entrants are disrupting all […]

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5 Reasons Why a Travel Booking is Abandoned

The travel industry spends billions of dollars each year on digital marketing, yet 81% of online travel bookings are abandoned, according to a study by SalesCycle. In 2014, Boxever estimated […]

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Focus on Social Media: Missing the big picture

Facebook has become a place where many travel agents have successfully built a personal brand through posting photos of their travels and in many cases themselves. It has turned into […]

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Clear Sailing Forecast for Europe’s Business Travel Market

Western Europe’s business travel spending is projected to increase to $211.2 billion USD in 2016 and top out at $225.6 billion USD in 2017, 6.3% and 6.8% growth respectively. Those […]

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