travel

With travellers’ behaviour becoming ever more dynamic and socially connected through the use of mobile technology, tourism practitioners stand to benefit from a distinct conceptualisation of the travel context. The […]

Forget being put on hold on the phone – customers today make a beeline for the airlines’ social media handles and work their way from there. From updates on crises, […]

With the peak holiday booking season almost upon us, advertisers need to be aware of the AdWords features that can help a campaign succeed. Here are five features of AdWords […]

NB: This is an article from Amadeus Online travel shoppers are often oblivious to which site they use to make a purchase, whether it is a metasearch or an OTA […]

For any airline concerned about keeping control of their relationships with their customers and leveraging digital channels to boost ancillary revenues, the launch of Airbnb’s “Trips” should serve as a wake-up […]

As 2016 draws to a close, there has been one movement that has surpassed them all during the last 12 months – mobile. There are more than 128 million Google […]

Disruption in travel is likely to be born from within it, according to a founder of Intent Media and a former senior executive of Travelocity which previously owned lastminute.com Richard […]

By the time Lady Gaga appeared on stage on Saturday night as a surprise closing act for Airbnb Open, a three-day festival in downtown Los Angeles celebrating the brand’s values […]

At the largest online travel conference last week, industry executive Steve Hafner was asked an unusual question: What’s the first word that comes to mind when you think about Google? “Annoying,” […]

A new study explores how the interaction between travel booking websites and other influential online and offline touchpoints can impact the purchase journey for American, British and Canadian travelers. The […]