travel

Insights reveal that the Asia Pacific traveller doesn’t exist! Here’s why.

The Asia Pacific traveller is a force to be reckoned with, yet it doesn’t exist! There are many Asias within Asia. Yet many in the industry make the mistake of […]

Read more

Travel marketing needs to be data driven, not rules driven

Collate, compare, convert. Marketers will recognize this as the customer journey for today’s connected users, who have access to a wider range of instant online research tools than ever before. […]

Read more

Channel Shock: The Future of Travel Distribution

The travel industry is always fixated on what’s new and sexy. Whether it’s booking a hotel using Amazon Alexa, or checking your Priceline booking from your Apple Watch, we tend […]

Read more

Tour operators: it’s time to manage guest feedback online

As a tour operator, you sell “once in a lifetime” experiences to travellers, most of whom are often new guests. This makes your marketing strategies essential, and managing your online […]

Read more

US hoteliers, pay attention to Chinese shopping trends

How Chinese travelers will have an impact on the global hotel industry is a hot topic of conversation, as China’s middle class grows in its spending and traveling habits. Lee […]

Read more

Could customer experience become travel’s biggest profit driver

It is no coincidence; the most customer-focused airlines earn more than two times the industry average. Introduction Shortly after to embarking on its Always Getting Better customer experience programme, Ryanair’s […]

Read more

Hotels Versus OTAs: Who Is Winning Over Millennial Travelers?

The American Hotel & Lodging Association recently unveiled a new campaign designed to spread awareness about the “dangers” of booking a hotel through a third party. The campaign is a […]

Read more

Personalisation and Seamless Travel Key Drivers of Success

A new report from A.T. Kearney, ‘What if? Imagining the future of the travel industry’, has identified trends of personalisation and seamless travel as key drivers of success in the next […]

Read more

Travel apps need a data centric approach to marketing

It’s a case of good news/bad news for the travel app industry. The good news is that people are using apps to book travel more often than ever. The bad […]

Read more

Business Travelers Expect Cross Device Integration

The business travel arm of the Expedia group, announces results from its 4th edition Egencia Business Travel and Technology Survey* today, highlighting the increasing desire by business travelers for technology […]

Read more