travel

When it comes to Facebook advertising, where you place your ad can be as important as what your ad says. Placement optimization can boost performance when using campaign objectives such […]

The Travel Industry Toes the Line Between Using Data to Its Full Potential to Create Customer Experiences and Safeguarding That Data to Preserve Customer Trust. NB: This is an article […]

The multi-dimensional travel buying journey is gaining yet another route to market as we increasingly turn to voice search when planning, purchasing, preparing and enjoying travel. Considering that 60% of […]

Today, Millennials are a widely overlooked audience for hotels; whether it’s because there is a general perception that they are entitled and hard-to-please, or because they are assumed to have […]

In today’s ultra-competitive hospitality marketplace, any competitive edge can translate into a stronger bottom line, and it’s no secret that driving direct business and better revenue is one of the […]

There was a telling interview in Skift with Facebook’s Head of Travel, Christine Warner, that illustrates just how ambitious the company is getting about travel. Interestingly, Warner described Facebook as a […]

Working in seasonal industries like travel and hospitality is challenging, to say the least. You’ve either got tons of people making reservations on your site or hardly any, forcing you […]

It seems as if every year since 2010 has been proclaimed as the “year of mobile” for brands across the spectrum. But this year, more than ever, having a mobile […]

While Google is busy moving up the trip-planning funnel and perfecting the customer experience, there are questions the industry wants answering. ‘How do you get from Paris to Berlin?’ ‘What […]

Hospitality – ‘the friendly and generous reception and entertainment of guests’, according to the Oxford English dictionary. Synonymous with warm welcomes, ‘good hospitality’ has inherently been the product of human interaction […]