travel
How incentives can turn business travellers into bleisure guests
The term ‘bleisure’ may be relatively new but what it defines has been prominent for quite some time. NB: This is an article from SiteMinder Business travellers who add a […]
Blockchain blockbuster: is the travel industry’s invisible battle over?
Back in 2015, when Lufthansa decided to introduce a surcharge on all reservations coming through the global distribution systems (GDSs), Max Izmaylov had just started to think about Winding Tree. […]
GDS: The forgotten leisure channel?
Consternation over the relationship between online travel agencies and hotels has garnered a lot of ink in industry articles over the past several years—that’s understandable. However, one very viable […]
Eight Travel Predictions for 2018, according to Booking.com
From new technology frontiers to walking your way to wellness and big bucket list expeditions, here are the biggest travel trends for 2018 #1: New Tech Frontiers Immersive experiences will […]
Google’s Heckmann on how machine learning will translate to better travel
Ahead of his speaking at WIT, Oliver Heckmann, Vice President, Engineering for Travel and Shopping, Google, shares what’s top of his mind on how new technology such machine learning/AI and […]
Travel Behavior: The Path To Purchase
The traceable steps a user will take before eventually deciding to book a room in your hotel is known as attribution. Sometimes it can be a simple path, but other […]
How to Use Content Marketing to Win Bleisure Travelers
For the past 20 years, I’ve lived most weeks out of my suitcase while traveling for work. And in that time, I’ve seen the rise of and become a “bleisure […]
Business Travelers Are Still Going Rogue With Hotel Bookings
A recent study* by Egencia®, the business travel arm of the Expedia group, found that despite the wide use of travel policies worldwide, “rogue booking”, the practice of business travelers […]
How data and machine learning boosts personalisation in travel
Data is everywhere but how do you create value for individual users? It isn’t easy but in this case study we hear how data science can deliver more personal results […]
Leading Travel Companies Turn to Data Driven Analytics
Whether travellers and holidaymakers are looking for a couple of weeks abroad, a staycation or even a long weekend getaway, the pressure is always on for anyone working in the […]
