travel
Four areas for travel marketers to unlock mobile opportunity
Earlier this year, digital travel sales in the US were forecasted to reach $189.62 billion, of which 40% were estimated to come from mobile devices. NB: This is an article […]
Hotel Marketing Insights: The modern traveller’s path to purchase
Sojern has released a new report on the modern travellers’ path to purchase, confirming that it isn’t viable for hotel marketers to address the lowest common denominator. The report finds […]
Can Expedia transition to the travel industry’s tech partner?
A transition appears to be underway as Expedia increases the number of technology solutions it offers and builds partnerships out across the industry but will this strategy succeed asks EyeforTravel’s […]
Four tips for reducing checkout abandonment
All retailers – from huge multinationals to the independent – face the same dilemma. Why do online shoppers abandon their baskets, and what can they do to improve? Dropped baskets […]
Amadeus redefines ‘distribution’, builds new open travel platform
Amadeus has dropped the word ’distribution’ in its lexicon, in favour of ‘travel channels’, and is building a new Amadeus Travel Platform to tap future growth. It’s not just a […]
What does genuinely putting consumers first look like in travel?
Fresh from some of the biggest travel conferences of the year, the major buzzwords we’re hearing are: AI, machine learning, voice recognition, and natural language processing. When you break down […]
Four key digital trends impacting travel and hospitality brands
The end goal for travel and hospitality brands used to be securing a booking. Now, in an increasingly competitive market, many are placing a greater focus on securing the best […]
Mobile marketing stats every hotelier should know
Remember the days back when mobile phones were nothing more than keypads for calling? These days, even the most basic mobile devices come with WiFi, and 44% of Facebook’s most […]
How is technology changing the travel industry workforce
The hospitality industry is bound by face-to-face conversations that are designed to build healthy relationships between provider and patron. NB: This is an article from SiteMinder Some of the most […]
Why less choice is the new value for travellers
Giving travellers more choice is often touted as the way to personalisation, customer loyalty and more sales. If only it were so simple. Choice is the buzzword in travel merchandising. […]
