travel

Positioning your hotel as the focal point of the destination and offering this as part of your product, hoteliers will increase ancillary revenue and room occupancy while gaining competitive advantage

Alibaba launched its online platform “Alitrip” in 2014 to compete with Ctrip. Moving forward to 2017, Alibaba decided to scrap Alitrip and build a new travel platform, Fliggy.

Travelers have more information than they did in the early days of loyalty programs and are more reliant on reviews and user-generated content (UGC) than brand names when making hotel choices.

Back in 2017, TripAdvisor and comScore suggested that travelers make 10 to 34 website visits on average to book their trips. While this seems like a lot for booking hotels, […]

A Millennial traveler is not as brand loyal as older generations, but they also like consistency. So loyalty isn’t out of the questions, especially when there are perks.

To reach and engage customers in 2019, companies need to deeply understand what today’s consumers value most to appeal to their personal needs. This is especially true in travel – […]

It’s hard to know where we’re at in the cycle of hype for predictive analytics in business travel. There’s enough breathless excitement surrounding the concept, though, that people are getting […]

There has been a long quest for that one name in travel that caters to the need of a traveller from beginning to end. That is the dream! With the […]

The influence of Facebook continues to grow in the travel sphere. As we discussed in a previous post, the social media giant now boasts an expanding range of travel-related tools […]

Let’s admit it: When picking a hotel for a trip, our choice often depends on reviews left by previous clients. Many guests will gladly post a photo taken on the […]