travel

The prevailing sentiment to this question is that more than 28% of respondents will book a hotel stay within one month of the pandemic containment or decline

Hotels and the Tourism industry are hoping for a wave of ‘revenge travelling’ – people going on extra trips or splurging after the Corona Crisis because they were deprived of that possibility for so long

Recent surveys from sources like the Global Business Travel Association and a new BVK survey  focusing on US traveler’s recovery preferences show that travel’s “new normal” won’t look like anything we’ve seen before. American […]

Proactive planning for the rebound in travel demand and your digital strategy long term as travel demand strengthens can help your hotel make up for lost revenue

The question is where will new opportunities arise once we exit lockdown? Analysis of travel data shows travelers with a preference for luxury accommodation may be less impacted by COVID-19

While flight search and bookings are still down, we do see some European countries in a position to start easing lockdown restrictions, which is having a positive impact on domestic travel intent

While flight searches and bookings are declining rapidly due to travel restrictions, our data shows a subtle and gradual upward trend in travel to parts of the Middle East from Q3’2020 onwards

By adding new content to your website or communicating on social media (preferably both!), hotels can show messaging relatability and authenticity, remaining top-of-mind with their audience

While flight searches and bookings remain down at present, we do see signs of improvement in Q4 2020 and into 2021. These insights will hopefully help travel marketers shape their future strategies

Analysts often optimize prices with a bias toward volume. If applied to the current situation, this tendency could trigger a race to the bottom that would harm revenue and price positions even more