travel
How to Create a Successful Staycation Campaign
Building your own staycation offer doesn’t need to be challenging. Think about the resources that you already have available to you at your hotel
COVID-19: Insights on Travel Impact, Europe
These forward looking insights will hopefully help travel marketers shape their strategies as the industry recovers from this outbreak
European Tourism Faces Turbulence only Weeks after Restart
Europe’s tourism revival is running into turbulence weeks after reopened borders, with rising infections in Spain and other nations causing concerns
Road to Recovery: Preparing for the Return of Business Travel
Proactive conversations with travel buyers will ensure your hotel stays hotel top-of-mind when business travel picks up again
Italian Tourism Still Suffers Despite Post Lockdown Measures
The revenue from tourism activity is urgently needed to mitigate the socio-economic consequences of the lockdown and to get the economy going again
COVID-19 Consumer Sentiment: The Travel Tides Have Turned Again
We asked a new question about the preference of mask ordinances in travel destination, and broke out questions based on responses. There is a clear divide
Consumer Engagement with Travel Sites Dips with Resurgence of Covid
Consumer engagement started trending down in mid-June 2020 which, again, preceded a downturn in travel site visitation two weeks later
Inflection Detection: How Travel Brands can Capture Upswings in Demand
It is important for travel brands to get the inflection point right from distributing inventory availability to optimizing ad spending and pricing
What do Changing Holiday Habits Mean for Europe’s Hotels?
With many countries still easing out of lockdown, people are reluctant to book far in advance even when hotels offer fully refundable bookings
The Value of Travel Loyalty in a Crisis
Frequent flier and loyalty programs are drivers of cash flow, overall revenue, and long-term customer retention. And they can be a leading profit center