travel

Europe saw its lowest hotel occupancy level during the first weeks of March. During August, Europe posted an occupancy level as high as 44.7%

Will travel go down? In the short run, yes. In the mid-term, perhaps. The long term, if you ask me, definitely not. Travel is in our nature

Although travel intent is growing, as restrictions and lockdowns continue to be implemented, there is naturally some confidence volatility

This tells us that holiday travel is still open to happening, you should consider activating marketing campaigns to target holiday travelers

In the aftermath of the COVID-19 outbreak, the global economy is still under shock and travel has only recovered to 40% of pre-COVID levels

The hotel which adapts and repositions based on short-term demand fluctuations but also prepares for the future, will ultimately prosper

Currently hotels, are noticing two main groups of travellers for the autumn period thus far – over 50s and couples/groups in their 30s

Understanding the redefinition of the Transforming Traveler is critical as travel brands identify the best approach to effective communication

Central and South America had their lowest points in May, likely playing a role in the delayed growth in travel searches and bookings

Consumer budgets might be tighter and travel closer to home. Create campaigns that take account of factors influencing this festive season