topline-revenue

sign post saying same old way or something new reflecting the need for change in the hotel industry which is the most commercially unleveraged sector if the world

Flipping the Script: The Truth About Maximizing Hotel Revenue

True revenue success lies in mastering the art of yield management – a strategic approach that goes beyond mere occupancy numbers

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stack of coins arrows pointing up and a graph going upwards reflecting the potential impact of RevPAC for hotels

Why You Shouldn’t Be Afraid to Price Your Rooms High

Shedding the fear of high ADR requires a mindset shift. Instead of worrying about driving guests away, focus on the tangible benefits of higher room price

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money and a stopwatch reflecting the positive value last minute bookings can bring to a hotel

Why Last Minute Bookings Can Be Gold

The era of the perfect booking window is behind us. It’s time to welcome the dynamic, unpredictable, yet highly rewarding world of last minute bookings

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the words competitive pricing written out illustrating the importance for hotels to prepare their pricing strategy for the upcoming holiday season

Discounting Isn’t Always a Bad Strategy, But You Might be Doing it Wrong

Discounting has a bad rep, but it’s time to set the record straight. When used strategically, it can boost revenue, attract new guests and enhance loyalty

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person sitting near an old piece of technology reflecting how an rms can feel too complicated and that is why on 30 percent of hotels use one

Traditional Revenue Management is Outdated, Reinvent Approach

The demise of traditional revenue management is a reality we can’t ignore. To thrive in today’s competitive industry, you must adapt or face consequences

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man putting money in his pocket reflecting the topic of a recent conversation with Connor Vanderholm of Topline about the dark side of revenue management and the potential ethical pitfalls

Avoiding Ethical Pitfalls from the Dark Side of Revenue Management

We follow up on a recent article outlining some of the revenue management practices that could be considered to run a little close to unethical

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5 paper boats of different colours with one in front reflecting the need for hoteliers to go beyond rates with creative revenue management strategies

Growth Beyond Rates: 5 Creative Revenue Management Strategies

By incorporating these creative revenue strategies, you can boost your hotel’s bottom line but also create memorable guest experiences

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meeting and event space in a hotel reflecting the transformative power of mastering group bookings to drive profitability

Mastering Group Bookings: 4 Steps to Profitability

Group bookings offer a unique opportunity to boost revenue, and with the right strategies, you can make the most of it. Gear up and embrace these steps

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lego star wars characters darth vader and strom troopers reflecting the dark side and how some revenue management practices could be possibly viewed as slightly unethical

The Dark Side of Revenue Management: Avoiding Ethical Pitfalls

By avoiding the dark side of revenue management and embracing ethical practices, you can build a reputation for trustworthiness and integrity

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two angry tortoises reflecting tension in the relationship between a hotel and ota

Mastering the Art of OTA Relationships: Practices for Revenue Growth

We dive into best practices to help build strong partnerships with OTAs while driving revenue growth. From hidden secrets to practical tips!

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