topline-revenue

surfers on the face of a large wave reflecting the current ai tsunami and how hotel commercial roles need to shift from tasks to strategy

Why Too Much Information Can Sink Revenue Management Efforts

In a world where data is king, it’s easy to get lost in a sea of information. With the right strategies, you can navigate your revenue ship to success

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tightrope walker reflecting the balancing act for hotels and the changing of the high season and asking the question are they ready

Selling Out vs. Maximizing Revenue: The Delicate Balance

You’re not looking to eliminate risk entirely. Instead, the aim is to manage it where you’re optimizing for revenue without stretching your resources thin

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magnet drawing a block out reflecting the need for hotels to anticipate and meet guest needs at the right time with the right price and the right offer

Is Customer Loyalty Overrated? Acquisition May be More Profitable

Nurturing existing guest loyalty is important, but don’t underestimate the power of casting a wide net and reeling in new prospects

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sign post saying same old way or something new reflecting the need for change in the hotel industry which is the most commercially unleveraged sector if the world

Flipping the Script: The Truth About Maximizing Hotel Revenue

True revenue success lies in mastering the art of yield management – a strategic approach that goes beyond mere occupancy numbers

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stack of coins arrows pointing up and a graph going upwards reflecting how hotels should develop strong revenue strategies for Q1 before the pressure ramps up later in the year

Why You Shouldn’t Be Afraid to Price Your Rooms High

Shedding the fear of high ADR requires a mindset shift. Instead of worrying about driving guests away, focus on the tangible benefits of higher room price

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money and a stopwatch reflecting the positive value last minute bookings can bring to a hotel

Why Last Minute Bookings Can Be Gold

The era of the perfect booking window is behind us. It’s time to welcome the dynamic, unpredictable, yet highly rewarding world of last minute bookings

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the words competitive pricing written out illustrating the importance for hotels to prepare their pricing strategy for the upcoming holiday season

Discounting Isn’t Always a Bad Strategy, But You Might be Doing it Wrong

Discounting has a bad rep, but it’s time to set the record straight. When used strategically, it can boost revenue, attract new guests and enhance loyalty

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person sitting near an old piece of technology reflecting how an rms can feel too complicated and that is why on 30 percent of hotels use one

Traditional Revenue Management is Outdated, Reinvent Approach

The demise of traditional revenue management is a reality we can’t ignore. To thrive in today’s competitive industry, you must adapt or face consequences

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man putting money in his pocket reflecting the topic of a recent conversation with Connor Vanderholm of Topline about the dark side of revenue management and the potential ethical pitfalls

Avoiding Ethical Pitfalls from the Dark Side of Revenue Management

We follow up on a recent article outlining some of the revenue management practices that could be considered to run a little close to unethical

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5 paper boats of different colours with one in front reflecting the need for hoteliers to go beyond rates with creative revenue management strategies

Growth Beyond Rates: 5 Creative Revenue Management Strategies

By incorporating these creative revenue strategies, you can boost your hotel’s bottom line but also create memorable guest experiences

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