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topline-revenue

the words competitive pricing written down which can sometimes be reflected by discounting if used in a strategic way with finesse

Discounting Isn’t Always a Bad Strategy, But You Might be Doing it Wrong

Discounting has a bad rep, but it’s time to set the record straight. When used strategically, it can boost revenue, attract new guests and enhance loyalty

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person sitting near an old piece of technology reflecting how an rms can feel too complicated and that is why on 30 percent of hotels use one

Traditional Revenue Management is Outdated, Reinvent Approach

The demise of traditional revenue management is a reality we can’t ignore. To thrive in today’s competitive industry, you must adapt or face consequences

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man putting money in his pocket reflecting the topic of a recent conversation with Connor Vanderholm of Topline about the dark side of revenue management and the potential ethical pitfalls

Avoiding Ethical Pitfalls from the Dark Side of Revenue Management

We follow up on a recent article outlining some of the revenue management practices that could be considered to run a little close to unethical

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5 paper boats of different colours with one in front reflecting the need for hoteliers to go beyond rates with creative revenue management strategies

Growth Beyond Rates: 5 Creative Revenue Management Strategies

By incorporating these creative revenue strategies, you can boost your hotel’s bottom line but also create memorable guest experiences

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meeting and event space in a hotel reflecting the transformative power of mastering group bookings to drive profitability

Mastering Group Bookings: 4 Steps to Profitability

Group bookings offer a unique opportunity to boost revenue, and with the right strategies, you can make the most of it. Gear up and embrace these steps

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lego star wars characters darth vader and strom troopers reflecting the dark side and how some revenue management practices could be possibly viewed as slightly unethical

The Dark Side of Revenue Management: Avoiding Ethical Pitfalls

By avoiding the dark side of revenue management and embracing ethical practices, you can build a reputation for trustworthiness and integrity

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two angry tortoises reflecting tension in the relationship between a hotel and ota

Mastering the Art of OTA Relationships: Practices for Revenue Growth

We dive into best practices to help build strong partnerships with OTAs while driving revenue growth. From hidden secrets to practical tips!

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people looking at a dashboard on a tablet possibly reviewing their hotel pricing and distribution strategy

Revenue Management vs. Price Optimization: What is the Difference?

We demystify the differences between Revenue Management and Price Optimization and provide actionable insider tips to boost hotel earnings

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person on a laptop making a hotel bookings either via an ota or direct on the hotel website

The Impact of OTAs on Hotel Revenue Management

We explore how OTAs influence your revenue strategies and reveal insider tips to help you thrive in this dynamic environment

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graphs of quarterly report illustrating why hotels need to move beyond discounts and find ways to drive revenue without sacrificing profit

Beyond Discounts: How to Drive Revenue without Sacrificing Profit

We explore creative and effective strategies that go beyond discounts to drive revenue growth while maintaining healthy profit levels

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