topline-revenue

Selling Out vs. Maximizing Revenue: The Delicate Balance
You’re not looking to eliminate risk entirely. Instead, the aim is to manage it where you’re optimizing for revenue without stretching your resources thin
Is Customer Loyalty Overrated? Acquisition May be More Profitable
Nurturing existing guest loyalty is important, but don’t underestimate the power of casting a wide net and reeling in new prospects
Flipping the Script: The Truth About Maximizing Hotel Revenue
True revenue success lies in mastering the art of yield management – a strategic approach that goes beyond mere occupancy numbers
Why You Shouldn’t Be Afraid to Price Your Rooms High
Shedding the fear of high ADR requires a mindset shift. Instead of worrying about driving guests away, focus on the tangible benefits of higher room price
Why Last Minute Bookings Can Be Gold
The era of the perfect booking window is behind us. It’s time to welcome the dynamic, unpredictable, yet highly rewarding world of last minute bookings
Discounting Isn’t Always a Bad Strategy, But You Might be Doing it Wrong
Discounting has a bad rep, but it’s time to set the record straight. When used strategically, it can boost revenue, attract new guests and enhance loyalty
Traditional Revenue Management is Outdated, Reinvent Approach
The demise of traditional revenue management is a reality we can’t ignore. To thrive in today’s competitive industry, you must adapt or face consequences
Avoiding Ethical Pitfalls from the Dark Side of Revenue Management
We follow up on a recent article outlining some of the revenue management practices that could be considered to run a little close to unethical
Growth Beyond Rates: 5 Creative Revenue Management Strategies
By incorporating these creative revenue strategies, you can boost your hotel’s bottom line but also create memorable guest experiences
Mastering Group Bookings: 4 Steps to Profitability
Group bookings offer a unique opportunity to boost revenue, and with the right strategies, you can make the most of it. Gear up and embrace these steps