topline-revenue

Mitigating the Impact of Cancellations and No-Shows
Cancellations and no-shows will never be a highlight, but with the right strategies, they don’t have to be the bane of your existence either

Mastering CPOR: The Hidden Profit Lever You Need to Know
CPOR isn’t just about tracking costs; it’s a reflection of how well (or poorly) you’re managing your hotel’s daily operations

How Emotional Intelligence in RM Drives Profitability
We look at how mastering Emotional Intelligence in the realm of Revenue Management is your hidden arsenal for increasing profit margins

Strategies for Selling Out During Shoulder Season
These shoulder season strategies are all about being precise in your targeting and innovative in your offerings. These tactics do more than just fill rooms

Rate Wars: When Hotels Engage in ‘Price Espionage’
By embracing both new school tactics and old school wisdom, hoteliers can stay ahead in this ever-competitive landscape and win the rate wars

Why RM Fails Without Sales and Marketing Collaboration
Revenue management shouldn’t just hand down pricing strategies from on high. Instead, involve sales and marketing from the get-go

Website Turning Guests Away? 5 Mistakes That Hurt Conversions
Whether you’re an independent boutique hotel or part of a larger chain, the following website common mistakes could be tanking your conversions

Copycat Marketing: Why Being Original Beats Following Trends
As you rethink your marketing strategy, copying others may get some traction, but crafting a unique identity for guests will make you a destination

Myth of the Perfect Booking Engine: Personal Touch Still Wins
Before you consider investing in your next booking engine, remember: a little bit of humanity can go a long way. We are in the hospitality business.

Be a Revenue Sleuth and Unmask Revenue Maximization Tactics
The difference between a revenue manager and a revenue sleuth is more than just their focus; it’s their approach to maximizing value