topline-revenue
Why Your Hotel’s Social Media Strategy is Outdated (And How to Fix It)
Let’s explore why your hotel’s social media approach might need a serious update, and more crucially, how to modernize it for today’s digital landscape
Value Based Pricing: Are You Charging What Your Rooms Are Worth?
Value-based pricing flips the script. You look outward instead of inward. It’s not what the room costs you; it’s what the experience is worth to your guest
Why Too Much Information Can Sink Revenue Management Efforts
In a world where data is king, it’s easy to get lost in a sea of information. With the right strategies, you can navigate your revenue ship to success
Selling Out vs. Maximizing Revenue: The Delicate Balance
You’re not looking to eliminate risk entirely. Instead, the aim is to manage it where you’re optimizing for revenue without stretching your resources thin
Is Customer Loyalty Overrated? Acquisition May be More Profitable
Nurturing existing guest loyalty is important, but don’t underestimate the power of casting a wide net and reeling in new prospects
Flipping the Script: The Truth About Maximizing Hotel Revenue
True revenue success lies in mastering the art of yield management – a strategic approach that goes beyond mere occupancy numbers
Why You Shouldn’t Be Afraid to Price Your Rooms High
Shedding the fear of high ADR requires a mindset shift. Instead of worrying about driving guests away, focus on the tangible benefits of higher room price
Why Last Minute Bookings Can Be Gold
The era of the perfect booking window is behind us. It’s time to welcome the dynamic, unpredictable, yet highly rewarding world of last minute bookings
Discounting Isn’t Always a Bad Strategy, But You Might be Doing it Wrong
Discounting has a bad rep, but it’s time to set the record straight. When used strategically, it can boost revenue, attract new guests and enhance loyalty
Traditional Revenue Management is Outdated, Reinvent Approach
The demise of traditional revenue management is a reality we can’t ignore. To thrive in today’s competitive industry, you must adapt or face consequences
