technology
Being Flexible with your Rate Management: Cozy Up To The BAR
By focusing a revenue management strategy around Best Available Rate (BAR), hoteliers are successfully pushing the average rate charged per room by more accurately leveraging the all-powerful supply vs. demand […]
Are You Driving Positive and Profitable Guest Relationships?
Welcome to the “Age of the Customer.” As we witness the ongoing rise of digital trends, hyper-personalization, and value-driven marketing initiatives, we realize that it is increasingly the customer, not […]
How To Choose The Perfect Booking Engine
As useful as they are at publicising your hotel, no hotelier appreciates the chunk of commission that OTA’s swallow up. NB: This is an article from NetAffinity From many of […]
Airline Loyalty Blockchain – Is it all hype?
Consider today’s problem… You take a flight to see family for Christmas, and you earn some frequent flyer miles…You buy a coffee from Starbucks once or twice…You fill up with […]
Using Technology To Personalise The Guest Experience
With GDPR regulations now in force, personalisation and its technology automation look set to remain firmly at the front of the agenda with hotel management for some time to come.
Increase Your Hotel Revenue With This Simple Data Driven Call To Action
Ever wonder how the words used on your hotel website affects your conversion rates, conversion funnels, and revenue? Blue Magnet sought to answer this question by A/B testing the primary […]
Congrats Revenue Manager! You Are Now In Charge of Website Conversions Too
One of the themes I often explore in this blog is that Revenue Management is simply the data and analytics side of Marketing. NB: This is an article from Origin […]
Crucial Connections: De-Mystifying Your PMS/CRS Integration
The PMS/CRS integration is one of the most important, yet probably the most frustrating for hoteliers the world over. NB: This is an article from SHR Global In a special […]
3 Things the Hospitality Industry Can Learn From Google
In 2018, digital travel sales are expected to reach $198 billion, with more than 140 million adults researching a trip online. As global travel increases, people are consuming more digital […]
Google’s New Hotel Search Is a Greater Threat to Booking Rivals
Why ever stop searching for travel on Google and turn to a hotel or online travel agency site when you can book your hotel right there without leaving Google? Booking […]
