technology
Action Without Data is a Shot in the Dark: Time to Turn on the Lights
Revenue managers relied on historical data to look at the future and AI played a role. However no AI can work on data that is no longer reliable or outdated
3 Barriers to Hyper-Personalized Guest Experience and How To Fix Them
We explore three ways that mobile technology can remove barriers to personalization, thus paving the way for a seamless and customizable guest journey

Automated Upsell Revenue Performance Lift Right Off The Bat
To consistently get the team to upsell, every single individual, every single shift, with every single request – things are going to slip through the cracks

New Expert Partner: Howsmyrate
Kris Introduces us to Howsmyrate, their core solution, cost effectiveness and customization flexibility through the utilisation of Google Data Studio

The Importance of Increasing Digitization in Hospitality
The majority of hotels have yet to unleash their full digitization potential. It’s not for lack of trying: 75% of hotel executives support AI marketing
The Digital Hotel Guest Journey is Broken – What Can Airlines Teach Us?
But enough with the excuses: what can hotels learn from airlines in terms of digital pre-, during- and post stay guest experiences?
Riding the Waves of Change with Hotel Revenue Automation
The time has come to upend old ways of doing business in order to remain agile and competitive, and this is especially true for hotel revenue management
What Hoteliers Need to Know About Pricing in 2022
2022 is a difficult year to predict. 2021 was difficult to predict. And I don’t think many people got 2020 right. So how should you approach your pricing?
Instant Gratification and AI-Driven Engagement Redefining Guest Loyalty
This scenario illustrates the difference between a traditional, points-based loyalty system and a rewards-based, instant gratification model
How Your Guest Data Platform Becomes Your Direct Booking Platform
This explains the benefit of a Guest Data Platform in relation to your new customer acquisition strategy and how it can strengthen a direct booking strategy