technology

The majority of hotels have yet to unleash their full digitization potential. It’s not for lack of trying: 75% of hotel executives support AI marketing

But enough with the excuses: what can hotels learn from airlines in terms of digital pre-, during- and post stay guest experiences?

The time has come to upend old ways of doing business in order to remain agile and competitive, and this is especially true for hotel revenue management

2022 is a difficult year to predict. 2021 was difficult to predict. And I don’t think many people got 2020 right. So how should you approach your pricing?

This scenario illustrates the difference between a traditional, points-based loyalty system and a rewards-based, instant gratification model

This explains the benefit of a Guest Data Platform in relation to your new customer acquisition strategy and how it can strengthen a direct booking strategy

This white paper examines the tasks associated with revenue management and the reasons why the function was often burdened with workload issues

As the digital evolution continues, lines between sales, marketing, and distribution blur. Technology plays a larger role in hotel distribution in China

Michael talks about how the hotel sector should be leveraging the direct booking desire and also outlines 3 digital marketing trends hoteliers consider

Is the hotel experience a zero-sum trade off between technology enabled operating efficiency and the humanity driven essence of true hospitality?