technology

Travel reviews—and the way they are monitored, measured, and presented—have changed. With the launch of a new website, TrustYou tells the story of the modern travel review and the ways […]

It is hard to argue with the claim that Analytics is the hottest buzzword in the hotel business today. More specifically, the impact of Big Data is now a global […]

The central reservation system (CRS) that hotels know today traces its history back to the 1950s, following a chance encounter between the CEO of American Airlines and a senior IBM […]

For years, analysts have been talking about the disruptive impact of Airbnb’s alternative lodging solution to the hotel industry, but we think they are missing the point. History Lesson Amazon.com […]

Optimizing Online Distribution The ever changing distribution landscape can be challenging to maneuver. Costly connectivity solutions often result in some degree of manual management of varied channels, which is time […]

Instant booking on metasearch sites is nothing totally new, but is becoming quite a big thing, with Google having recently doubled down on it. If metasearch is leading to increases […]

Homes listed on the Airbnb site are to be bookable via STA Travel both online and through an in-store referral scheme. STA Travel is the first high street travel agent […]

In the world of accommodation, it seems as if Airbnb gets all the attention. In just one week, hundreds of articles published on Airbnb covered everything from the founder’s San […]

While we know that travel reviews influence traveler decisions—95% of travelers report using travel reviews regularly to make booking decisions*—the impact of reviews on hotels goes much further than just […]

Following the lead of Kayak.com, which has turned itself into a meta-OTA-type of a service for quite some time now, TripAdvisor rolled out their “Instant Book” feature over the past […]