technology
Airbnb data reveals impact of the sharing economy
More than 3 million people in the UK used Airbnb accommodation for their travels this year in a boost to the sharing economy, the site has revealed. There were […]
Travellers spend more time booking hotels than flights
Sojern’s new Interactive Hotel Insights Report reveals two major consumer behaviour changes – travellers are spending more time on the hotel path to purchase than for airlines and last-minute bookers […]
Managing the invisible in a complex world of Revenue Management
Tom Bacon outlines some of the risks that arise from working with the ‘invisible’ systems of RM, big data and analytics systems Airline revenue management (RM) systems, like many […]
Partnership to Increase Online Distribution Solutions
SiteMinder and one of the US’s leading property management software providers, Innsoft, have today announced a partnership to offer a new wholly-integrated online distribution solution for hotels. The partnership addresses […]
Is your booking flow ready for the Millennials?
NB: This is a viewpoint by Eddie Robb, managing director for Make It Social. The market is at a tipping point. Millennials are poised to become the dominant consumer segment globally, […]
Expedia CFO: Airbnb Getting Into Hotel Booking Is a Serious Threat
The websites that have the most comprehensive set of lodging choices, whether they are hotels, vacation rentals, apartments or igloos, will dominate. Expedia, through its HomeAway acquisition and intent […]
4 New Mobile Moments Everyone Needs to Know
81% of us keep our smartphones somewhere close during all waking hours and over half of all Millennials would rather lose their sense of smell than their technology Other things […]
Want to generate more bookings? Don’t bet on social ..!
We recently conducted a study to find out just how much independent accommodation providers (like B&B’s, independent hotels and self-catering properties) are using social media to advertise their business. And […]
Hotels must dig deeper into CRM data
CRM data combined with audience data from website visits could give marketing campaigns a personal and relevant boost. David Benady reports Hotels and travel brands are sitting on a goldmine […]
Booking.com tells hotels it’s not a zero-sum game
Pepijn Rijvers knows more than most about Booking.com’s meteoric rise. Last April, Rijvers became CMO of Europe’s largest online travel company, which also happens to be the key engine behind […]