technology

Booking.com reserves mobile messaging for real-time customers

Booking.com is replacing outdated email communication methods with a streamlined mobile chat within its application, allowing users to submit inquiries and book travel accommodations. Customers can now interact with Booking.com […]

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A sneak peek at Google upcoming travel app, Trips

News that Google would soon begin testing a new mobile travel application leaked out last week, and now we have more details, including screenshots, of what that app will look like. […]

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Setting Online Reputation Objectives for Hotels

NB: This is an article from ReviewPro Many hotels collect and analyze data but not everyone knows how to use this insight to set goals and objectives for their team. […]

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Hotels have the data to be better with email

OTAs and airlines are well known for sending emails with helpful information and lucrative offers. They constantly remind us that they are there if we need them. But for some […]

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Why You Should Use WhatsApp for Your Hotel

Acquired by Facebook for $19 billion last year, WhatsApp is one of the top communication tools for nearly half a billion users, and counting. But with a strong “no ads, […]

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Google Update Strengthens Case for Location Marketing

Advertising today is completely different than it has been at any point in history. The reality of today’s digital style of advertising and marketing is that massive, groundbreaking changes are […]

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Hotel Email Marketing: 6 Ways to Get More Responses

Creating emails that get responses is an incredibly valuable skill for marketers. Responses in the hotel email marketing world typically equate to directly attributable revenue – direct bookings, upgrades, amenity […]

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Winners and losers of latest Facebook algorithm changes

Facebook’s latest clickbait purge is going to have ripple effects for publishers. The social giant is putting an emphasis on articles that are important to people and recognizing that clicks, shares […]

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Airbnb updates app to focus on personalisation

Airbnb is rolling out an updated app with a range of new features and launching a global brand campaign that will encourage people to “change the way they experience the […]

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The key to a successful direct booking strategy

It is well known that online travel agencies (OTAs) are widely used by hotels as part of a diversified distribution strategy. The challenge, however, for independent hotels is that they […]

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