technology
TravelClick looking to the future with Demand360
Since being acquired by private equity firm Thoma Bravo for $930 million in early 2014, TravelClick, a New York-based provider of B2B distribution and marketing services for hotels, says its […]
Regional search prime opportunities for hotels
Affiliate sites and online travel agencies have kicked brands out of first-page search results, according to a new report by L2. Across 452 non-branded keywords, TripAdvisor had the highest first-page […]
TripAdvisor chief on Instant Book and hotel direct campaigns
TripAdvisor president and chief executive Steve Kaufer admitted there was initial push back from hotels about Instant Book because he did a “phenomenally terrible” job explaining it. Speaking at this […]
10 key learning points from Hoteliers at WIT (Pt 1)
Key industry players geared up to “Reboot” and tackle the big issues like how to surf the wave of technology that pervades the industry (without being caught in the riptide), […]
Book. Stay. Go. Launches SaaS Marketplace
Book. Stay. Go., a leading mobile hotel solution for business, mobile, and millennial travelers, today announced the launch of the hotel industry’s first SaaS-enabled marketplace, featuring mobile check-in and mobile […]
Google wants to become our personal travel assistant
You could almost feel the air being sucked out of the room as Oliver Heckmann of Google closed off Day 1 of Phocuswright Dublin with a talk on everything the […]
New Era of Travel Marketing: Facebook Dynamic Ads
NB: This is an article from Adphorus Today Facebook announced Dynamic Ads for Travel (DAT), its native retargeting solution for travel advertisers. We are very excited to be one […]
RMS Must-Have: Elasticity & Competitor Rate Considerations
NB: This is an article from IDeaS Worried the hotel down the road is attracting more guests than you are? Contemplating dropping your rates to combat a dreaded seasonal lull? […]
Five ways revenue management analytics impress your owner
NB: This is a viewpoint by Brian Douty, chief financial officer at IDeaS. As the chief financial officer of a revenue technology company, bottom line financial performance always remains […]
TripAdvisor changes Popularity Ranking algorithm
Due to the speed at which travelers are sharing their experiences on the site, TripAdvisor found instances where a newly listed property was able to skyrocket to the top of the […]