technology
Google Hotel Price Trends Feature Now Available on Mobile
When booking a hotel, 61% of travelers consider the room’s rate to be the most important consideration factor. NB: This is an article by Koddi Metasearch publishers like Google continue […]
Is Google becoming the biggest hotel metasearch engine?
Google has always been a giant of the search world, but now it seems the behemoth is expanding even further to take over the metasearch arena for hotels and travel. […]
How Google is Helping Hotels get Smarter with Search
Last week, we were joined by Jennifer Wesley, Industry Director for Travel at Google, to discuss Smart SEO Strategies to Drive More Direct Bookings. She provided a fascinating insight into […]
Guide to Google and Google+ for Hotel Search Strategy
Google + and Google My Business are important tools for hoteliers. Despite being mostly misunderstood and under-appreciated by businesses all over, Google+ can actually have a fundamentally positive impact on […]
Booking.com Expanding Beyond Hotels Into Flights, Cars and Restaurants
Booking.com is renowned for its hotel-only focus but its homepage now features tabs for flights from Kayak, car rentals from RentalCars.com, and restaurant reservations from OpenTable, all sister companies owned […]
Are Siri and Alexa Interrupting Hotel Search Marketing?
Hotel search engine marketing is changing… are you ready? Key Takeaways: Voice search and voice assistants are gaining popularity with no signs of slowing down. This fundamental shift in search […]
10 Tips to Create Captivating Facebook Travel Ads
eMarketer forecasts that one-third of all display ad dollars will be spent on Facebook this year, so travel marketers can’t afford to sit on the sidelines. New to Facebook? Here […]
5 factors propelling hotel distribution
Experts speaking the NYU International Hospitality Industry Investment Conference said technology is driving change for hotel distribution. Here are some of the top takeaways from the “Distribution Dilemma” panel at […]
No more excuses, Hotels need to change approach to technology
Until recently, the investment and management of technology in hotels was viewed in the same category as plumbing or air-conditioning – a fixed purchase and set-up that requires only basic […]
Will Technology Replace Customer Service in Hotels?
On recent travels, I’ve noticed an increasing number of hotels using digital technology to interact with guests. Hotels have used technology for decades, of course, but the latest wave brings […]
