technology
Using Local SEO To Increase Visibility For Your Hotel
If you take a look at the people around you, surely you’ll notice the increased number of faces staring at screens in the form of mobile devices, such as smartphones […]
Reimagining the Online Booking Channel
For many years, hotels and OTAs have had an ongoing feud, acting more like rivals than the (business) partners that they should be. NB: This is an article by Mike […]
How to Ensure Your Booking Engine Tracks Correctly in Google Analytics
If you are like most hoteliers, you have a website that links to a booking engine which sits on a domain other than your own. Having more than one domain […]
How Expedia sees the future in sharing its technology
Expedia has made a deal in recent years about its stated goal of moving from being a web company to a technology platform. Part of this shift, beyond the obvious business […]
Metasearch Players Kayak and TripAdvisor Testing New Interfaces
In a competitive space like metasearch, it’s no surprise to see the top players innovate and make changes to gain the most consumer share. Part of this involves consistently testing […]
Is Your Hotel Using Social Media “Live” Channels?
As you may have already noticed, several social media platforms, in particular Facebook, Instagram, and Twitter have rolled out a “live” feature. What this means is that users can now […]
Social Media FAQs: Essential Twitter Tips For Smaller Hotels
Just because you’re a small hotel or a bed and breakfast, doesn’t limit the size of your presence on the web. NB: This is an article by Little Hotelier The […]
It’s time to Re-examine These 3 Common Hotel Technologies
Set it and forget it! Like it or not, that has been the mantra of hotel IT managers for the past couple of decades. Sound a little unfair? Perhaps, but […]
Are Boutique Hotels Ready for Automated Guest Response Software?
This may seem hard to believe, but most hotels under 150 rooms still track guest requests and hotel maintenance manually. That’s right,old school paper logs are still widely used to […]
Close the Guests Journey Loop: Engagement, Retention, and Acquisition
Today’s hotel planning and guests booking journey is becoming increasingly complex in this multi-device, multi-channel and multi-touch point digital landscape. In fact, according to Google, the average consumer engages in […]