technology

Four steps to optimizing customer experience using data & analytics

Few would argue that two of the most important marketing topics at the moment are customer experience (CX) and data analytics. Which is interesting as CX and analytics seem worlds apart. […]

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4 Reasons Your Mobile Website Isn’t Converting

We live in a world where mobile and tablet usage exceeds that of desktops. Mobile has assisted in the massive adaption of the internet, social networks, digital communication and eCommerce. […]

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To Book or To Stay: That is the Data Question

Whether ‘tis nobler in revenue strategy to suffer the reservations and upgrades of outrageous fortune, or to take arms against a sea of data, and by opposing, better optimize them. […]

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Four key digital trends impacting travel and hospitality brands

The end goal for travel and hospitality brands used to be securing a booking. Now, in an increasingly competitive market, many are placing a greater focus on securing the best […]

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Expedia vows to disrupt the hotel revenue management sector

Expedia has set out its determination to disrupt the hotel revenue management sector with its next generation of technology for its hospitality partners. Speaking at this week’s annual Expedia Partner […]

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Test driving revenue management solutions: What can you expect

The sleek silhouette of a vehicle effortlessly manoeuvres through a winding mountain pass. It accelerates into the distance – leaving a spray of mist from the dewy road. In the […]

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SEO checks to perform when switching to SSL on your hotel website

Google’s been pushing for some time that all websites use SSL (Secure Sockets Layer) to ensure higher levels of security across the web. More than half of the websites on […]

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The Best Hotel Website: 6 UX Design Aspects To Include

A clunky, confusing website limits your bookings. You don’t have to be a huge chain hotel to build a great site. Keep these six UX design trends in mind while […]

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5 Things to Look for in a Great SEO Partner

Search engine optimization (SEO) has only been around for 20 years or so. But in that time, almost everything about it has changed, including how to rank higher in search […]

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3 Ways Hotels Can Use Instagram Stories To Get More Bookings

Competition is fierce in the hotel industry. New hotels are popping up every day, and standing out among all that competition is getting tougher and tougher. So, unless yours is […]

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