technology
Back to basics: What is a chatbot and does my hotel need one?
A chat what? While the term chatbot might still be a foreign term for some hotel owners, this technology is quickly gaining momentum in the hospitality and travel industries as […]
Action Plan to Maximize Hotel Revenues from the Google Ecosystem
Over the past several years, hotel advertising on Google has become increasingly complex, due to changes instituted by Google itself, changes in travel consumer planning behavior, and advancements in technology. […]
Facebook: Why Hotels Need To Be On It & What To Post
Facebook is the largest social media community in the world, and still growing! In June 2017, it reported 2.01 billion active monthly users – a 17% increase year-over-year. Facebook is […]
Ignoring These Website Fundamentals Is Sinking Your Social Media Efforts
Social media is very big for businesses right now: Research shows that social media advertising budgets worldwide have doubled in the past two years alone—from about $16 billion in 2014 […]
Delving deep: travel brands need an intelligent approach to data
As data increasingly becomes the difference in a competitive travel landscape, EyeforTravel’s new report explores the possibilities for deep learning Artificial intelligence isn’t new, but it’s finally getting smart, thanks […]
Establishing Ideal Data Mix to Form Intelligent Revenue Strategies
Over the years, the pool of data sources hotels utilize within their business strategies has grown exponentially larger. NB: This is an article by Paul van Meerendonk, Director of Advisory […]
Reaching Broad Audiences with Dynamic Ads for Travel
Last week Facebook released broad audiences for Dynamic Ads to all advertisers globally on Facebook, Instagram and Audience Network. This is a huge move for Facebook toward a full-funnel approach […]
The Hotelier’s Guide To The Facebook Pixel – Create, Implement, & Use
It’s no secret that Facebook is the largest social media network in the world. How many – exactly? Well, as of Spring 2017, Facebook averaged 1.9 Billion monthly users. And, […]
Blockchain and travel: the plot thickens
There has been plenty of hype around blockchain, the technology that underpins cryptocurrencies like Bitcoin, but the application for travel is gathering momentum When the head honcho of the largest […]
The Role and Future of Technology in Travel Industry
It is a well- known and data backed information that technology has affected individuals and businesses to a considerable extent both in for advantages and disadvantages. The hospitality and travel […]
