technology
Booking engine conversion rates: How do you measure up?
If there’s one thing we know about at Triptease, it’s online conversion rates. The funnel leading from curious website visitor to satisfied hotel guest is one we spend every day […]
4 Things Every Branded Hotel Should Be Doing on Facebook
As a property flying under a global brand flag, you enjoy several key benefits: Worldwide name recognition and consumer trust. Access to millions of loyalty members. Exposure on the Brand.com […]
New Year, New UI Update on Google Hotel Ads
With the new year underway, we noticed a user interface update on Google Hotel Ads. NB: This is an article by Koddi What stands out visually is the blue “Book […]
3 Ways Business Intelligence Tools Help You Maximize Your Profits
Until recently, the hospitality industry wasn’t considered to be a front runner in technological advancements. But the emergence of big data, cloud-based systems, and business intelligence have propelled hospitality into a […]
How can revenue leaders leverage new RM methodologies in 2018?
Since IDeaS’ early beginnings in 1989, our timeline of product and service evolution is a great barometer of the fast-paced changes in hospitality revenue management over the decades. And now, […]
How To Find A PMS System That Fits Your Requirements
Choosing a Property Management System (PMS) is an important decision for any hotelier. Acting like the brains behind the operation of the entire property, it can help in streamlining the […]
How Business Intelligence Will Improve Your Systems
There are exciting developments taking place in hospitality revenue management because of artificial intelligence, business intelligence, and machine learning. Business intelligence in particular has been a trending topic among hoteliers, […]
Buyer’s Guide to Choose the Best Hotel Booking Engine
There’s no denying that there are a load of hotel booking engines to choose from and it can be difficult to choose the best one for your hotel. Of course, […]
The consumer journey strikes back
In Episode 1 of this series, we saw how the consumer journey in the luxury travel industry mirrors the hero’s journey of Luke Skywalker in the original Star Wars trilogy. So […]
How to Engage Guests With Automated Triggers
Think about this, you’re about to engage in a conversation with a robot; you sit down and it greets you with “Hello Human” and then proceeds to ask you a […]
