tcrm

Tariff Turbulence: Navigating the Uncharted Waters of 2025

Jun12

The current tariff war represents a major inflection point – and a test of strategic agility for commercial leaders, and specifically revenue managers

What Google Generative Search Means for Hotel Direct Bookings

May29

With Google’s Generative Search, users receive detailed answers, trip summaries, and personalized insights based on conversational prompts

Featured Articles

a character holding a broken heart reflecting the demise of roas as an effective marketing kpi

Moving Past ROAS as a Marketing KPI

6 Building Blocks of the AI Driven Direct Distribution Ecosystem

empty chair in a run down building reflect the negative impact a hotel leadership gap can have on revenue and performance

Why Hotel Leadership Gaps Are One of the Biggest Revenue Risks

stack of coins arrows pointing up and a graph going upwards reflecting how hotels should develop strong revenue strategies for Q1 before the pressure ramps up later in the year

How Strong Revenue Strategies Approach Q1 With Intent

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