tcrm
Turning Guest Insights into an Actionable Revenue Strategy
From post-stay surveys to online reviews, the voice of your guest has never been more accessible. But are you using it to drive your revenue strategy?
Guests More Rate Conscious, Shorter Booking Windows Normal
Inflation may be easing, but budget awareness hasn’t gone away. Tariff turbulence continues to weigh heavily. Balance rate optimization with perceived value
Tariff Turbulence: Navigating the Uncharted Waters of 2025
The current tariff war represents a major inflection point – and a test of strategic agility for commercial leaders, and specifically revenue managers
What Google Generative Search Means for Hotel Direct Bookings
With Google’s Generative Search, users receive detailed answers, trip summaries, and personalized insights based on conversational prompts
