tcrm

person looking at spreadsheets illustrating how valuable guest insights can be to developing an actionable revenue strategy

Turning Guest Insights into an Actionable Revenue Strategy

From post-stay surveys to online reviews, the voice of your guest has never been more accessible. But are you using it to drive your revenue strategy?

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person on a laptop with credit card possibly making a hotel booking reflecting the importance of flexible booking policies to convert more guests

Guests More Rate Conscious, Shorter Booking Windows Normal

Inflation may be easing, but budget awareness hasn’t gone away. Tariff turbulence continues to weigh heavily. Balance rate optimization with perceived value

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stormy weather reflecting uncharted waters hotels need to navigate in this period of tariff turbulence

Tariff Turbulence: Navigating the Uncharted Waters of 2025

The current tariff war represents a major inflection point – and a test of strategic agility for commercial leaders, and specifically revenue managers

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person using ai to search on a laptop reflecting the importance for hotels to rethink hotel search and distribution in the agentic era

What Google Generative Search Means for Hotel Direct Bookings

With Google’s Generative Search, users receive detailed answers, trip summaries, and personalized insights based on conversational prompts

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